
Why Facebook Advertising Needs To Be Comfortable Checking “In A Relationship With” Facebook Content
When asked the question, “Notice anything new on Facebook?” — besides the company’s filing for an IPO, of course — my guess is you would...

How Google’s “Search Plus Your World” Should Change Your Social Media Strategy
A lot has been written about Google’s awkwardly named Search Plus Your World (SPYW) and what it means for SEO. But there’s plenty to...

Is The Next Frontier In Social Media Your TV?
Last year, that question was a locational where: a Super Bowl party, at home on the sofa or a local watering hole being the expected...

Infographic: How Facebook Grew Users & Pages In 2011
attention, and debate, on the growth of Google+ this week. It’s a good time to revisit the figures for that other social network you...

Failure To Adopt Social Media Poses Personal And Professional Risks
Facebook and other social media sites like Twitter, StumbleUpon, and LinkedIn are now an integral part of how the online world...

Oxford Study Explores Tweeter Reach & Influence
What can social media marketers learn from protests in Spain? Given that Twitter was used to get out the word about these protests,...

Were The Mayans Talking About The End Of Social Media?
January is traditionally the time when bloggers and commentators like to predict what’s going to happen over the coming months; I’ve even...

Short Attention Spans and Social Media: How to Fight Back
How many Facebook/Twitter/G+ checks, new tab opens and email refreshes will you perform today? In the next 30 minutes? In the time it...

Social Media Marketing Of The Future
There may be no area in interactive marketing that’s moving as quickly as Social Media Marketing. Facebook seems to launch new...

Will Your Company’s Online Community Fail?
In many instances, a company-created online social community for current and potential customers is a recipe for disaster. For instance,...

How Right Was I About Social Media In 2011?
The launch of Marketing Land dovetails nicely with the end of the year, a time when we’re all encouraged to reflect on the year that has...
















