
Facebook Should Keep Ignoring (Some) Advertisers
You probably heard already, but Facebook went public recently. Millions of inches of newsprint, and the digital equivalent, have already...

RSS: Your Social Media Monitoring Secret Weapon
Ever ended a workday and thought: “Whoa, what just happened?” Social media goes by pretty fast. But if part of your job is social media...

Do Your Employees Have Multiple Social Media Accounts?
Many working professionals realize the difference between what they want to share via social media and what they should share, but there...

Should Community Managers Follow Back On Twitter?
But pool-side in Cancun, you might catch your significant other following an attractive person with their eyes, a meaning that seems to...

Instagram & Draw Something Show Social’s Better By Design
I’d just like to start this post by apologising to the poor person at Marketing Land who has to edit it (sorry Pamela!) You see, the...

Publishing In Today’s Digital, Social Reading Environment
Reading. It’s a fundamentally solitary pastime that’s becoming increasingly more social given the baked-in functionalities of e-reading...

5 Tips For Making Your Google+ Company Page Better
Google+ pages were only launched a few months ago, Google has said that they may have some effect on the search results, as Plus company...

How To Curate Twitter To Build Content & Engagement
When it comes to Twitter, I most value each of my many individual interactions (let’s call that eating my cake) — but at the same time,...

Website Or Social Network? Remember Who The Fish Belong To
Why do companies like Toblerone or Pepperidge Farm bother having websites? As if people are going to say to themselves, “Gee, I wish I...

21 Unexpected Ways Brands Can Use Pinterest
As Pinterest grows into a top 30 US website, brands are joining the image-sharing social network by the boatload. But not all Pinterest...

How Real Is Social Media Fatigue?
How many of these social networks do you belong to? Do you participate in every day? Every week? Every month? When a new one comes along...

How To Stay Up To Date On Current News Via Social Media
If you’re working in social media, it’s important to keep up to date with news and current events relevant to your business’ industry....

How To Integrate The Latest Platform (e.g. Pinterest) Into Your Facebook Presence
You need to be where your consumers, fans and prospects are, but, with so many social platforms, it can be difficult to keep up and make...

Once Upon a Tweet: Telling Stories In Twitter
In November 2009, author Rick Moody published the entirety of a short story tweeted out in 153 hourly posts. He didn’t simply take a...

Facebook Ads: The Message Is In The Media
Marshall McLuhan’s statement that “the medium is the message” must be one of the most over-used quotes of the last hundred years. I even...

Getting Down & Dirty With Campaign Variables For Social Media
Specifically, let’s talk about campaign variables. It’s an off-puttingly science-y name for a concept that’s really pretty simple:...

Budgeting For “Free” Social Media And The Need To Rebalance
Have you heard the news? It’s been trumpeted recently in no end of misleading, link-baity headlines such as these: P&G To Lay Off 1,600...

How To Market Your Consumer-Based Business On Pinterest
The Business Insider cites that traffic to Pinterest.com increased over 40x in the past six months (as of December 22, 2011), and...

Slinging Hash Tags: Community Building In 140 Characters
Seventy years later, this small hamlet isn’t unlike most other small rural communities. The grocery store exists only in the distant...
























