If you’re planning a campaign to stimulate word of mouth discussion of a product or a brand, one question likely keeps arising — how...

Just like with anything else, customers can feel inundated and overwhelmed by company tweets and status updates. According to a survey...

“He’s makin a list, He’s checkin it twice” -Santa Claus is Coming to Town, ‪Haven Gillespie People love lists. In the opera Don Giovanni,...

The Olympic Games in London were, I think most people would agree, a pretty stunning success. From the amazing opening ceremony, to the...

It’s easy to dismiss creative as a lesser element of Facebook advertising. But it really does matter! In the many campaigns SocialCode...

You’re doing everything right in social media marketing: you’ve got buy-in from bosses, a strategy for success, ROI all figured out. But...

Figure 1: Google+ full page ad in the Süddeutscher Zeitung (click to enlarge) Over the last few months Google, the advertising-supported...

To the extent that unqualified clicks are limited to a few over-caffeinated users who click wildly, this isn’t really a big concern —...

Pinterest marketing is one of the latest things that internet marketing consultants are trying to stay on top of. The basic actions on...

Fourteen years before Twitter had its debut at SxSW,  professor of educational psychology and semiotician Gary Shank wrote a paper titled...

By now, we’ve all heard about Twitter’s little break-up with LinkedIn – and discovered the consequence in our now tweet-free LinkedIn...

In the last column, we saw that a number of different elements make up an effective Facebook campaign. One of the most important elements...

Picture the scene: a two-person team of entrepreneurs, made up of a business head and a developer, had pivoted their original business...

If a tree falls in the forest and no one is around to hear it, does it make a sound? That’s the question a lot of marketers are asking...

These online communities are passionate about a certain brand, product, cause, or industry and, when companies foster this passion by...

While Liz’s approach to saying “good morning” goes beyond a simple “good morning, Twitter,” it might still fall into a category of tweets...

It’s become rather fashionable in the last year or so to talk about the post-PC era, most notably after Steve Jobs did so back in 2010....

Traditional advertisers often find Facebook daunting. Social media marketing is the future, that is certain, but transitioning...

“How do I get my Facebook fans to participate more on our page?” It’s one of the biggest questions — and toughest to answer — when it...

At least it is if we use old-school sales approaches to new-school social media.  At its best, social media is one of the greatest...