Facebook is constantly rolling out new products and capabilities for advertisers. This makes the platform extremely dynamic, but it can...

Sometimes the difference between just OK and truly remarkable is really, really small. Like the mint on your pillow at a great hotel or...

As a bona fide Internet nerd, I dream about some odd things. At the top of my list is a Customer Relationship Management (CRM) system...

As you undoubtedly know by now, the 7th of November was an historic day. It was the day that saw an event which highlighted the changing...

As is much discussed at SMX events and on SearchEngineLand, Google is moving toward acknowledging ownership of content in alignment with...

So, you’ve chosen your ad types, written creative, ran and optimized your campaign. What’s next? Evaluating Success It’s a fairly...

Although Twitter has been around for a long time, there are still many people who do not know what Twitter Cards are. Well, good news...

“There are things we know that we know. There are things that we know we don’t know. But there are also unknown unknowns. There are...

It is always fun to see the offshoots of popular social media sites. TweetDeck, HootSuite and Radian 6 could never have existed without...

four million tweets concerning the debate were exchanged. The rapid rate of growth of social media has led to an incredible amount of...

Creating a blog on an e-commerce site for the purpose of revenue generation and branding is a complicated idea. For starters, it’s a...

To get the most out of your Facebook campaigns, you need to devote time to evaluating their performance — not just after they’ve finished...

Whew, that felt good. And if my calculations are correct, you might just feel a bit of a connection with me now, even if you don’t know...

Marketers communicating via their Facebook pages could once only speak to their entire fan base at the same time. While we’ve been able...

There is a right way and a wrong way to work with online users to generate content about a business in exchange for cash. For instance,...

More than any other element, targeting is what sets Facebook advertising apart from other channels. Anything that a user inputs into his...

In an ideal situation, the journalist would have been thanked, added to a list, and engaged. Ouch! It’s easy for community managers to...

“Blogs were one of the earliest forms of social networking where people were writing 1,000 words. When we moved to status updates on...

Steve Broer / Shutterstock.com The 2012 NFL season is now underway, so let’s take a moment to consider football’s biggest and most unsung...

While social influence scoring services like Klout, Kred and PeerIndex can provide valuable data for marketers, it’s important that you...