Taking Advantage Of Facebook Placements
Facebook is constantly rolling out new products and capabilities for advertisers. This makes the platform extremely dynamic, but it can...
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9 Social Media Elements Worth Personalizing
Sometimes the difference between just OK and truly remarkable is really, really small. Like the mint on your pillow at a great hotel or...
A Twitter Relationship Management Tool
As a bona fide Internet nerd, I dream about some odd things. At the top of my list is a Customer Relationship Management (CRM) system...
The Battle For Data From Social TV
As you undoubtedly know by now, the 7th of November was an historic day. It was the day that saw an event which highlighted the changing...
The Importance Of Setting Up Google+ Authorship
As is much discussed at SMX events and on SearchEngineLand, Google is moving toward acknowledging ownership of content in alignment with...
Beyond The Campaign: Exploring Next Steps
So, you’ve chosen your ad types, written creative, ran and optimized your campaign. What’s next? Evaluating Success It’s a fairly...
Twitter Cards: How Savvy Marketers Get More Out Of Twitter
Although Twitter has been around for a long time, there are still many people who do not know what Twitter Cards are. Well, good news...
Why Social Media ROI Can’t Be Measured – And Why That’s OK
“There are things we know that we know. There are things that we know we don’t know. But there are also unknown unknowns. There are...
Why Marketers Will Have A Pinerly Pinterest Strategy in 2013
It is always fun to see the offshoots of popular social media sites. TweetDeck, HootSuite and Radian 6 could never have existed without...
The Fallacy Of Twitter Marketing Rules: Different Approaches For Different Objectives
four million tweets concerning the debate were exchanged. The rapid rate of growth of social media has led to an incredible amount of...
Blogging For E-Commerce: Driving Revenue And Traffic
Creating a blog on an e-commerce site for the purpose of revenue generation and branding is a complicated idea. For starters, it’s a...
How To Optimize Facebook Campaigns For Peak Performance
To get the most out of your Facebook campaigns, you need to devote time to evaluating their performance — not just after they’ve finished...
Social Media: Where Vulnerability Is Strength
Whew, that felt good. And if my calculations are correct, you might just feel a bit of a connection with me now, even if you don’t know...
Time To Get Personal With Facebook’s Page Post Targeting
Marketers communicating via their Facebook pages could once only speak to their entire fan base at the same time. While we’ve been able...
Does Your Company Pay For Social Media Reviews?
There is a right way and a wrong way to work with online users to generate content about a business in exchange for cash. For instance,...
Reaching The Right Audience Through Facebook Ads
More than any other element, targeting is what sets Facebook advertising apart from other channels. Anything that a user inputs into his...
A Virtuous Cycle Of Twitter Community Management
In an ideal situation, the journalist would have been thanked, added to a list, and engaged. Ouch! It’s easy for community managers to...
Five Steps To Integrate Visual Content Into Your Social Media Strategy
“Blogs were one of the earliest forms of social networking where people were writing 1,000 words. When we moved to status updates on...
Find And Reward Your Social Media Superfans
Steve Broer / Shutterstock.com The 2012 NFL season is now underway, so let’s take a moment to consider football’s biggest and most unsung...
Can Social Influence Be Distilled Into A Score? Part 2 – Potential Pitfalls
While social influence scoring services like Klout, Kred and PeerIndex can provide valuable data for marketers, it’s important that you...
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