One of the biggest buzz-phrases of the past year or so has undoubtedly been Content Marketing. It’s the perfect piece of jargon: it’s...

Finding offline customers online is one of the Holy Grails of online marketing, and that’s what Facebook’s “Custom Audiences” advertising...

She wasn’t a marketer. She didn’t optimize that infamous post on Facebook, or time it based on social media studies. Heck, she didn’t...

There are few things that instill more fear into social media marketers than being required to drive organic traffic to a site, campaign,...

If you were to invoke fairy tales in the world of social media, you might compare LinkedIn to Cinderella. While the step-sisters Facebook...

image from Stock.XCHNG This month marks the nine year anniversary of when Facebook (then known as TheFacebook.com) was first conceived...

The big news of the week was that Google has surpassed Twitter in the ranks of social networks, taking second position behind Facebook....

Last month, I talked about how the major social platforms are increasingly trying to tie people to their own services, no matter what...

About six months ago, Facebook introduced yet another type of ad for advertisers to try: the Sponsored Result. Marketers can serve...

You can’t help but feel that little rush of jealousy when you see a just-average piece of content getting tons of shares, likes and...

For B2B companies, LinkedIn is one of the most powerful social media channels available. In fact, our Social Media research of more than...

Social media isn’t solely about direct social results. There are many places on your website where social media may improve your search...

Santa Clara County versus the Southern Pacific Railroad Company.  The case was remarkable in that the Fourteenth Amendment was invoked,...

The end of 2012 saw the start of something that is likely to take up a lot of time and column inches in 2013: the true start of the...

We’ve talked at length about the importance of engaging your Facebook community beyond simply acquiring fans. Page Post ads are a great...

I’ve been thinking a lot about empathy lately. Maybe you have, too. By its very definition, empathy involves connecting with others to...

Facebook has profiles, pages and groups. Google+ has profiles and pages. Wait, something is missing at Google+! Or, I should say it was...

We all know that content on websites is important, but what about content on social media sites? There are countless companies that have...

To this day, the memory of homework sends chills down my spine — I just wasn’t one of those people who dashed off their evening...

As we approach the end of another year, it’s a good time to think about what we, as marketers, hope to achieve in the next 12 months. But...