Managing A Social Media Marketing Team
“Forceps,” the doctor barks. The nurse hands the doctor a stainless steel instrument. Again the doctor demands, “scalpel!” The nurse...
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Can Yahoo Go Native With Tumblr?
When Yahoo spent $1.1 billion to buy social blogging platform Tumblr, there was a huge amount of discussion around what it meant. Whilst...
Defining Success On Pinterest
Pinterest, the latest addition to the social set, introduces a whole new set of opportunities, as well as a whole new set of questions....
Doing Direct Response On Facebook: Using Facebook Pixels
All advertisers on Facebook aim to turn users into customers. At the end of the day, marketing is about generating sales and making...
The Minimalist’s Guide To Social Media Metrics
The buzz around startup culture lately is all about “minimum viable product.” It’s the idea of creating a product as quickly as possible...
Hashtag Bombs: How Not to Leverage Trending Hashtags
When it comes to social media marketing, many brands and organizations have staked claim to various hashtags. Yet by their nature,...
Springtime For Twitter: How The Social Media Service Has Blossomed Into A Real-Time Media Giant
I hadn’t seen my old high school pal in about 20 years. As we sat at a bar overlooking Grand Central Station in New York, he told me that...
How To Organize A Social Media Content Strategy
Crafting a content strategy for social media is just as important as developing a strategy for what is published on the company blog and...
Book Review: What’s The Future Of Business? By Brian Solis
audience on a hero’s journey (YouTube video). In doing so, the speaker doesn’t assume the role of hero – the audience does. The speaker...
Nike’s PHOTOiD Puts Social Content In The Picture
Content marketing is one of the biggest buzz phrases of the moment, with many people talking about it as if it’s a new phenomenon. The...
Unifying Facebook Page Content & Ad Copy
In my last column, I discussed strategies for testing content on your Facebook page. I also talked about how important it is, even when...
Yellow Light Social Media: Use These Tactics With Caution
Smart social media marketers know that some tactics are totally off the table. Spamming that Google Plus community with your off-topic...
Unpublished Posts: Using “Dark Posts” On Facebook To Test Content
Did you know that Facebook offers the capability to create unpublished posts on your Facebook Page? Such “dark posts” have actually been...
Surprising Twitter Stories Emerge At Conferences
Gemma Craven (@gemsie), the New York Group Director at Social@Ogilvy, suggested that with the recent launch of Twitter’s new advertising...
Do Users Want To Access Social Media From Anywhere?
Photo credit: caribb via photopin creative commons My dad was proud of his new “Internet-smart” TV and wanted to show it off to me on St....
All The News That’s Fit To Tweet
The last few years has seen the rise of what are known as “acqhires,” where start-ups are bought for their talent and tech, rather than...
The New SEO = Social Engagement Optimization
The concept of search dates back to the days of cavemen searching for food. So does social interaction and the exchange of information,...
20 Ways Brands Can Prepare For Facebook Changes
As a wise statesman rocker once sang, the waiting is the hardest part. These days, that applies to Facebook marketing, too. We’ve seen a...
Is Social Content Curation The Next “Better” Thing?
a late start that began to show traction around 2007-2008. Pinterest continues to experience massive growth, with Wanelo nipping at its...
Twitter Locally
Twitter is the ham radio of social media. With it, you can sit in your basement (figuratively) and connect with like-minded individuals...
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