In last month’s article about how great community management is beginning to emerge in smaller organizations, I used an example from...

When it comes to social media, any promotion of your content can be good. One of the basic concepts of classic advertising is that brand...

Just a few months ago, Pinterest took a big step forward in its utility for businesses by providing free access to its own suite of...

A Dutch artist and his collaborators are planning to transform the Facebook “Like” into a religion, at least briefly, and then burn a...

Every person on the planet has a mobile phone — or at least it seems that way. Therefore, it should not be a big surprise that when it...

Over the last five years of social media experience, I’ve made many mistakes. Most of them could have been avoided, but I learned quite a...

Many people who don’t truly understand social media believe they need to be on it “just because everyone else is.” However, there are...

On many evenings, walking down the street in uptown Kingston, NY, you’ll feel the sidewalk vibrating to the beats of music emerging from...

Like every good marketer, you probably have an active social media marketing plan aimed at connecting with customers and attracting...

When someone called me a social media Rock Star back in 2008, I was thrilled. My first thought? “Boy, that was easy!” Image via...

photo credit: Will Lion via photopin cc Internet users have gotten spoiled. We expect the brands we interact with to be on top of their...

Image courtesy of Jon Lombardo, GE When Oreo made its Super Bowl run around, professional marketers around the world shared a collective...

I’ve written a lot here about the intersection between social platforms and TV, and as these markets continue to evolve, there are still...

Recently, Facebook began to incorporate third-party data into its ad targeting with the release of partner categories. I thought I’d take...

There’s no real guidebook for a perfect social media marketing career – or at least I haven’t found one yet. There’s no quiz you can take...

promised release of Hashtags has started to roll out. This opens up a whole new front for Facebook in terms of data collection and will...

There are all sorts of social networking sites that can make your business more successful, but some of them still fly under the radar....

Image via shutterstock.com Social media policies aren’t typically the first things that come to mind when you’re developing a social...

Google+ hasn’t been a rousing success outside of the online marketing realm, but you could never accuse Google of not trying. The company...

Google announced at Google I/O this month that it’s introducing a number of changes to Google+, which mainly affect the site design as...