Cristiano Ronaldo earns about $400,000 a post. And, depending on the pecking order of the Kardashian in question, they pull in anywhere...

Understandably, the recent scandals have cast this revelation in a distinctly negative light — some users feel uncomfortable with their...

In the battle for customer acquisition, data plays an important role in marketing strategy, along with a desired product and excellent...

In my column last month, I set out a manifesto for social media marketing in 2018, a call to “grow up or get out.” I compared what social...

testified before a joint congressional committee to respond to questions arising from the Cambridge Analytica scandal and Russian...

We’ve been seeing a lot of discussion in the news about Facebook, data and privacy following the social media company’s disclosure of the...

In real life, we often attribute omniscience to people and companies when the truth is much more, well, normal. Such is the case with the...

Advertisers are threatening to leave Facebook because of the Cambridge Analytica scandal. But nothing makes advertisers stop buying...

publishes research to answer a serious question, one that we’ve all likely been trying to avoid for some time now: “Is social media bad...

Thousands of years of evolution have not dulled this impulse, and much good has come of it. The huge leaps in technology, as well as the...

It is no secret Facebook has made many changes over the past few months to eliminate low-quality content from its News Feed. At first,...

For example, Tesla CEO Elon Musk was in the giving spirit this holiday season, sending out a Christmastime tweet that thanked...

Facebook announced perhaps its biggest change ever to its News Feed, I was glued to my social media feeds like a Wall Street broker...

If you haven’t tried influencer marketing, you may feel as if you’re in the minority. Many brands have plunged into it and seen a...

A friend recently complained to me that the targeted ads that persistently stud her social media feeds are not only disruptive but also...

Social media marketing is a rapidly evolving sector with so many twists and turns, it’s difficult to stay on your toes. Yet as marketers,...

Paid advertising on social media platforms like Facebook and Instagram allows you leverage your existing customer data (emails, names,...

influencer marketing. That’s because influencer marketing is the fastest-growing online marketing channel — faster than paid search,...

The ad you serve to a 25-year-old woman could be very different from the one a 50-year-old man sees, specifically because you want to...

Bloomua / Shutterstock.com There I was, trying to convince my friends that the purpose of Instagram was to take pictures in the moment....