How to use influencer marketing to meet your company’s goals
Cristiano Ronaldo earns about $400,000 a post. And, depending on the pecking order of the Kardashian in question, they pull in anywhere...
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Using machine learning to get more value out of your Facebook campaigns
Understandably, the recent scandals have cast this revelation in a distinctly negative light — some users feel uncomfortable with their...
Customer acquisition on social media — with your own data
In the battle for customer acquisition, data plays an important role in marketing strategy, along with a desired product and excellent...
Three brands still killing it on Facebook
In my column last month, I set out a manifesto for social media marketing in 2018, a call to “grow up or get out.” I compared what social...
What Zuckerberg’s testimony may mean for CDA’s Section 230
testified before a joint congressional committee to respond to questions arising from the Cambridge Analytica scandal and Russian...
What’s the future of consumer data now that Facebook is pulling back?
We’ve been seeing a lot of discussion in the news about Facebook, data and privacy following the social media company’s disclosure of the...
Much ado about data
In real life, we often attribute omniscience to people and companies when the truth is much more, well, normal. Such is the case with the...
Advertisers didn’t leave YouTube, and they won’t leave Facebook
Advertisers are threatening to leave Facebook because of the Cambridge Analytica scandal. But nothing makes advertisers stop buying...
Are consumers burning out on social media?
publishes research to answer a serious question, one that we’ve all likely been trying to avoid for some time now: “Is social media bad...
Why hacking social media algorithms is a losing strategy
Thousands of years of evolution have not dulled this impulse, and much good has come of it. The huge leaps in technology, as well as the...
Facebook’s fight against spam and clickbait and what it means for advertisers
It is no secret Facebook has made many changes over the past few months to eliminate low-quality content from its News Feed. At first,...
How to respond when customers get sour on social media
For example, Tesla CEO Elon Musk was in the giving spirit this holiday season, sending out a Christmastime tweet that thanked...
Why top social media experts say Facebook’s News Feed change is no big deal
Facebook announced perhaps its biggest change ever to its News Feed, I was glued to my social media feeds like a Wall Street broker...
2018: Year of the Influencer or year of the influencer marketing implosion?
If you haven’t tried influencer marketing, you may feel as if you’re in the minority. Many brands have plunged into it and seen a...
8 tips for getting social media ads right
A friend recently complained to me that the targeted ads that persistently stud her social media feeds are not only disruptive but also...
Building social buzz: Our top 10 social media marketing columns of 2017
Social media marketing is a rapidly evolving sector with so many twists and turns, it’s difficult to stay on your toes. Yet as marketers,...
Knowing your audience better is your competitive advantage: A case study
Paid advertising on social media platforms like Facebook and Instagram allows you leverage your existing customer data (emails, names,...
The influence of affluence: How to leverage the ‘Affluencers’
influencer marketing. That’s because influencer marketing is the fastest-growing online marketing channel — faster than paid search,...
What you need to know about Facebook’s new ad transparency
The ad you serve to a 25-year-old woman could be very different from the one a 50-year-old man sees, specifically because you want to...
Your brand vs. social algorithms: The conundrum of 2018
Bloomua / Shutterstock.com There I was, trying to convince my friends that the purpose of Instagram was to take pictures in the moment....
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