No matter the budget, simply posting content on social media is not enough to make the most of your social media marketing dollar. Many...

Google captures many images which contain data that can’t be easily deciphered by machines, such as scans of old manuscripts and...

Now that there’s only a smidgen left of 2013, it’s fair to say that the year wasn’t a giant win for social media marketers — at least in...

What is social media? I know it’s a strange question considering the title of this column, but I think it’s one worth asking. Wikipedia,...

As a startup company or small business, it is no longer an option to ignore social media as a means of communication, promotion and...

When it comes to the holiday shopping season, retailers and businesses from sea to shining sea all have their own set of apprehensions...

The digital marketing world is aflutter with talk of entities and structured data, and how both are contributing to the rise of semantic...

Mark my words: If it isn’t already, social media is going to be like email for all tech users: indispensable. It is no longer acceptable...

Have you ever noticed that all the social media experts who tell you not to worry about fans and followers usually already have plenty of...

As you may have heard, Facebook EdgeRank is no more. A Facebook insider confirmed that the term [EdgeRank] is no longer being used...

For many years, the main question one would hear from people who worked at the major digital publishers and platforms was, “How can we...

The term “earned media” once referred only to the press mentions resulting from PR campaigns, but it’s come a long way as of late. The...

Traditionally, marketers tend to segment their customers into either a B2B or B2C relationship. While this has worked for a long time,...

When social media was new, the main go-to metrics were how many Twitter followers, Facebook Fans (remember those?) and even MySpace...

Social media managers talk a lot about being ready for a social media crisis, but there’s not much discussion about preparing for regular...

If you went out to the mall and asked random people what type of person any particular brand would be if the brand were to one day wake...

Image via Shutterstock As more businesses launch successful social media campaigns, it’s becoming clear that opting out of the social...

One of the biggest misconceptions when it comes to social marketing is that it’s only for big brands with big budgets. This fallacy has...

Don’t know what you want to do on Friday night? Open up the Gravy app and let it know that you feel like doing something brainy. The...

I’m a Facebook fan of at least 20 local attractions, shops and restaurants that I’ve never visited. The neighborhood antique store where...