How To Market On Pinterest And Instagram — Even If You Don’t Have A Branded Account
Looking for ways to boost your organization’s social media engagement in 2014? As a marketer, you’re tasked with the slippery job of...
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How To Create Case Studies To Improve Your Social Media
At the time, it was the largest potential business contract of my life — my budding marketing agency had the opportunity to provide...
17 Near-Fatal Mistakes I Regret Committing On Social Media In 2013
Accept it. We’re all learning in social media. Every day is a new lesson learned, a new best practice established. And many of these...
Leveraging The Social Media Ego
In the era of Big Data, marketers use buyer information to shape their initiatives more than ever. Data on what your targets are...
How To Get Started With LinkedIn Paid Ads
There are lots of ways to spend your digital advertising budget today; but, have you considered LinkedIn? Advertising on LinkedIn is a...
Social Media Metrics – Perfection Of Means & Confusion Of Goals
We’ve come a long way in a very short time. The exponential growth of social media has made it an integral part of the marketer’s...
5 Tips To Leverage Twitter’s New Nearby Feature
In recent weeks, Twitter has made headlines with the quiet launch of its experimental Nearby timeline, which allows eligible mobile users...
How Popeyes And Others Are Riding The Saints’ Social Media Bandwagon
If you don’t live in New Orleans, you’re missing out this time of year. As of three days ago, Carnival Season started, which means we...
5 Social Media Trends To Kill In 2014
The beauty of a brand new year is the fresh start it provides — the idea that you can shake off all the past mistakes, assumptions and...
Will Social Video Ads Change TV Advertising?
Much has been written about Facebook’s new video product, which is currently being tested by Summit Entertainment and Mindshare in the...
The Science & Psychology Of Social Media
Have you seen the photograph of Katherine Cathey, sleeping on the floor next to the casket of her husband, 2nd Lt. James Cathey? What...
Top 10 Social Media Marketing Columns For 2013
How do you use social media for a B2B business? How do you measure success in social media marketing? How do you keep up with the rapid...
Why Social Media Marketers Need To Follow The Weather
Before I get to the reasons why social media marketers need to follow the weather, let me state for the record that this all comes with...
Holiday Social Media Marketing: Wonders & Blunders You Can Learn From
It’s the most wonderful time of the year… if your marketing team is prepared! Having the right social media marketing campaign during the...
Getting An Organization To Dip Its Toes Into Social (& Eventually To Dive In)
When Robert Harles started his job at Bloomberg LP as Global Head of Social Media, one of his first hurdles was that there was an...
Twitter Rumor Roundup: 3 Active Tests & Enhancements Currently In The Works
Much like rival Facebook, Twitter has been overly active since their November IPO. Over the past week many rumors, tests and trials have...
9 Phrases That Can Transform A Conversation
What’s the one thing that makes social media marketing different from all other kinds of marketing? Social media marketing is the only...
How To Use Brand Ambassadors To Drive Social Media Success
Whether you’re the CMO of a Fortune 500 company or the webmaster of your burgeoning startup’s website, social media efforts will be...
If Facebook’s Not Cool, Brands Don’t Have To Be Either
Christmas comes round every year and so, it seems, do discussions about whether or not Facebook is still cool and/or whether it is being...
Are Twitter Ads Right For Your Local Business? How To Decide
With Twitter blasting out of the gate with IPO news, not to mention 230+ million monthly active users, many local marketers have been...
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