
5 Myths About Social Media Marketing
Marketing twenty years ago was rather rudimentary: design-catchy billboards, mail-out flyers to millions, and of course, television...

Why Google Plus Will Not Die (But May Change)
Last week’s announcement that Google+ founding father Vic Gundotra has left Google opened the door to a rash of speculation about the...

6 Lessons For Marketers From Manchester United & David Moyes
I’m writing this post on holiday so am rather out of touch with recent events in the tech world. Credit: warasit phothisuk /...

8 Brain Triggers Guaranteed To Boost Your Social Media Marketing
Once upon a time, there was a complex blob of neurons called the brain. It was a good brain, an active brain, but when the web exposed it...

3 Pinterest Tips That Will Make You Better At Your Job
I’ve always felt bad for those folks whose offices block the use of Facebook and other social networks! I’m a manager myself, so I get it...

Social Media: The Perfect Tool For Spying On Your Customers (Aka Doing Market Research)
Marketers need to take a page out of the modern parenting handbook and utilize social media to spy on their customers and target...

You Can’t Own What You Don’t Pay For (In Social Media)
There’s been a lot of discussion recently about ongoing changes that Facebook is making to its Newsfeed algorithms and how those tweaks...

How Even Time-Challenged SMBs Can Upkeep Social Channels
Many small business marketers avoid social media marketing because of the expectation that it will take too much time. However, we’ve...

Is Houzz Part Of Your Social Media Marketing Plan?
After looking at the audience statistics, Houzz seems to be the most popular (at this time) with over 15 million people searching for...

How To Use LinkedIn Company Pages For Search, Social & Reputation Management
We social media marketers frequently preach that simply having a profile on social sites like Facebook and LinkedIn is not enough to be...

What You Should Be Tallying On Your Social Media Scorecard
Ah, the simplicity of American baseball: three strikes is an out, and a team’s chance at the bat is comprised of three outs. In cricket,...

Why Brands Should Turn To Bloggers Instead Of Celebrity Spokespeople
Pop quiz: what famous celebrity do you associate with JELL-O pudding? I’m guessing you had no problems coming up with Bill Cosby, which...

What Does The WhatsApp Deal Mean For Brands?
Unless you’ve been hiding under the digital equivalent of a rock, or perhaps living in China, it’s almost certain that you’ve heard by...

Boost Your Social Strategy With SEO Data
We all know that a great social strategy can help your SEO efforts — gaining visibility and shares, helping create relationships, etc. —...

Beyond Social: The Benefits To Google+ For Business
Working for an online marketing company that specializes in search engine optimization for small businesses means that Google pretty much...

Selling Search & Social To The CEO: Measure Business Outcomes
If you were one of those children that sold lemonade under a homemade stand (or, like me, sold lawn-mowing services), business was pretty...

7 Things BuzzFeed Can Teach Brands About How To Be Social
Last week saw the official launch of social news behemoth BuzzFeed here in Australia. 17 Kangaroos That Can Kick Your Butt” and by giving...

20 Tools To Stop The Social Media Timesuck
The longer I work in social media, the more I realize that the biggest danger for a social media marketer isn’t proving ROI, anticipating...

A Quick Death: Facebook Kills Off New Open Graph Collections For Developers
Last March, Facebook announced that they’d be making apps a “bigger part of Timeline” and that developers could create custom collections...
























