When he came to Austin last year for a standup show, my wife and I were first in line to buy tickets. I’ve never missed an episode of...

Many bloggers and community managers have known for years that planning out content in advance with a calendar can help guide what...

Some of you may be old enough to remember that bane of the early days of email: the mass forward. Often passed on to you by your dear...

Social media can no longer be ignored as a viable marketing tool no matter what your industry. Social marketing has been able to convert...

In my last post, I went over some tips for identifying and finding your target audience on social media. For beginners entering the...

There is no doubt the ALS Ice Bucket Challenge has taken the world by storm. It all happened so fast, too. I received the challenge from...

In the early days of television, many shows had sponsors that not only got their brand name in the show title (“The Kraft Music Hall” or...

The trend du jour for virtually bringing people together (with no actual physical or emotional commitment) is inside the protective walls...

We all know how the marketplace is changing, and how the inbound philosophy is overhauling communication strategies. Buyers’ expectations...

The World Cup was a great lesson for social media marketers, with leading brands like Adidas, Snickers and Orbitz brilliantly showcasing...

Weird Al Owns Social Media Content creators, social media strategists and PR professionals should fall to the feet of Weird Al and lap up...

Social media marketing platforms are constantly evolving, so newcomers are at a disadvantage compared to those who’ve been around the...

credited with first using the term tumbleblogs to refer to short-form or microblogs in 2005.  In the following year, a 20-year old David...

So how do you learn more about social media for your current or future job? Where do you go to learn more? What do you need to know? It’s...

We all do it. When we read online, we skim, scan, and sometimes rifle through content, the same way we (used to) flip through fluff...

In this column, I will make a case that Facebook’s reduction of organic reach for brand pages is a win-win for both Facebook and brands....

I’ll admit, I was late to hop on the Instagram bandwagon. I kept hearing it was all the rage with the youngsters these days and that...

As a professional marketer, you have a story to tell about your background and experience, your skills and interests, and what you can...

Whenever Scotty would say to Captain Kirk, “She’s brrreaking up, Captain,” or even, “She can’t take it anymore,” he was suggesting that...

Blogs, Facebook, Instagram, Twitter, Pinterest — more and more, these are the places where people are talking about goods and...