The Super Bowl needs no introduction, and if you’re a marketer, yesterday was filled with ups and downs both on and off the field. For as...

Let me set the scene for you. I’m in a bar, having a drink. I spot a lovely woman across the bar. I walk up to her and whisper, “You...

In the world of social media marketing metrics, the doctors are giving out new diagnoses — and the news isn’t good for some of the...

With any marketing medium, there’s a certain amount of pollution that can create a toxic environment unsuitable for brand activity. With...

Twitter caused quite the stir a few months back when it opened up its analytics dashboard to all users. For hardcore tweeters, Twitter...

We’ve been talking a lot about extreme customer expectations this year, attempting to better understand what motivates consumers in...

Social Media Marketing may not be the digital marketing darling du jour, but that just means it’s settling into the mix — and becoming a...

Sure, you can put a cart before a horse — but why would you? People have been using horses to pull carts for a few thousand years now....

You can buy a Coke at a Denny’s restaurant, but otherwise, the two brands would seem to have little in common. However, at SMX Social...

One of the hot topics at SMX Social Media Marketing this year was how marketers can get into the Facebook News Feed, given that the...

Search marketers have always understood and appreciated the incredible ranking power behind social media properties. Sites like YouTube,...

As recently as 15 years ago, those with authority were advertisers and marketers. Consumers used to learn about new products from...

From content influencers to “lurkers,” the content that people choose to share online has come to play a major role in how they curate...

A few months ago, I talked about the conundrum of digital marketing. While many marketers are enamored of its promise of spectacular...

It used to be we would get maybe one “must-get-an-invite!” new social network a year. This October saw not one, but two new social...

It’s no secret consumers have more power than ever regarding a brand’s online reputation. The dynamic nature of social media, coupled...

So, you’ve created a great campaign. Maybe you’re running a sweepstakes, promoting a new product launch or co-branding with another...

Copyright Sheila Scarborough. Used under Creative Commons license. I recently changed my LinkedIn strategy in a big way and decided to...

What is influence? For a decade, Malcolm Gladwell’s The Tipping Point  has served as a touchstone for those who believe that influence...

Brand loyalty isn’t built in a day. Marketers are constantly exploring ways to engage with consumers in ways that are compelling and...