Surprise! Facebook announced another round of updates to its News Feed algorithm last week. This time the social media giant is setting...

More often than not, marketers and the companies they work for have limited resources. Unless you have an infinite amount of time or...

Social media spending is at an all-time high. But most marketers still struggle to nail down the quantitative impact of their brand’s...

This is the column I never wanted to have to write again. Almost a year ago I published here “Why Google Plus Will Not Die (But May...

Here’s the situation. You’re trying to grow your personal brand, and Twitter is a necessary part of that for digital marketers. You don’t...

Social media marketing has evolved substantially since it first became mainstream. As social media has achieved a critical mass, a lot of...

Google+ is unofficially officially dead. Now, what? Google’s Bradley Horowitz announced on Google+ last month that the platform will be...

Featureflash / Shutterstock.com Love her or hate her, there’s no denying that Kim Kardashian is a bona fide social media mogul. With 30M...

The card has been set, and it appears that Facebook will be taking on YouTube in a bout of epic proportions for the title of King of the...

The most successful marketing campaigns carry emotional associations that connect consumers to the brand and its products. But too often,...

Social media advertising has come a long way in a relatively short period of time. When Facebook launched its first advertising option in...

Social media and event marketing are like peanut butter and jelly — they are great together. In this digital age, any business not...

On Super Bowl Mondays — after games go in the history books and uneaten cheese dip goes in the trash — media wonks and marketing pundits...

Time to keep an eye on Snapchat’s “Discover.” A couple weeks ago, Snapchat announced the launch of its new Discover content distribution...

Facebook taketh and Facebook giveth away. Marketers loudly complain about Facebook’s drastic reduction in organic reach for content on...

When it comes to using social media to drive traffic to your website, Pinterest is one of the best networks out there. In fact,...

Twitter recently announced the broader launch of Promoted Video, their in-stream video advertising product. It’s been in beta with select...

A much-ballyhooed Gallup study uncovered some ugly “truths” about social media, including a reputed inability to influence purchasing...

Chances are you spend a significant amount of time producing your content. You dwell on the points you want to get across, you outline...

It has been a busy month for Snapchat. It announced the launch of its premium content channel Discover, released its first web series on...