Fahad HMay 1, 20153 min readAt The Mercy of Facebook’s Algorithm? Don’t Hate The Player, Change The GameSurprise! Facebook announced another round of updates to its News Feed algorithm last week. This time the social media giant is setting...
Fahad HApr 30, 20156 min readEverything Marketers Want To Know About Social Media Marketing But Are Too Afraid To AskMore often than not, marketers and the companies they work for have limited resources. Unless you have an infinite amount of time or...
Fahad HApr 28, 20153 min readHow To Convert Subscribers Into SalespeopleSocial media spending is at an all-time high. But most marketers still struggle to nail down the quantitative impact of their brand’s...
Fahad HApr 27, 20157 min readGoogle Plus Is Small, But Still Not Dead YetThis is the column I never wanted to have to write again. Almost a year ago I published here “Why Google Plus Will Not Die (But May...
Fahad HApr 17, 20157 min readHow To Grow Your Personal Brand On Twitter In Only 10 Minutes A DayHere’s the situation. You’re trying to grow your personal brand, and Twitter is a necessary part of that for digital marketers. You don’t...
Fahad HApr 14, 20155 min readWhat Is Blogger Outreach & How Do I Do It?Social media marketing has evolved substantially since it first became mainstream. As social media has achieved a critical mass, a lot of...
Fahad HApr 7, 20154 min readWhat The Unofficial Death Of Google+ Means For MarketingGoogle+ is unofficially officially dead. Now, what? Google’s Bradley Horowitz announced on Google+ last month that the platform will be...
Fahad HApr 3, 20154 min readWhat Kim Kardashian Can Teach You About Building A Long-Term AudienceFeatureflash / Shutterstock.com Love her or hate her, there’s no denying that Kim Kardashian is a bona fide social media mogul. With 30M...
Fahad HMar 30, 20155 min readYouTube Vs. Facebook Video: Two Titans Face OffThe card has been set, and it appears that Facebook will be taking on YouTube in a bout of epic proportions for the title of King of the...
Fahad HMar 27, 20153 min readUnderstanding Consumers’ Emotional Fingerprint: Why Sentiment Is MisleadingThe most successful marketing campaigns carry emotional associations that connect consumers to the brand and its products. But too often,...
Fahad HMar 17, 20154 min readWhy Social Media Advertising Is Set To Explode In The Next 3 YearsSocial media advertising has come a long way in a relatively short period of time. When Facebook launched its first advertising option in...
Fahad HMar 5, 20154 min read14 Tips To Incorporate Social Media Into Event MarketingSocial media and event marketing are like peanut butter and jelly — they are great together. In this digital age, any business not...
Fahad HFeb 27, 20155 min readWhat Advanced Social Analytics Teach Us About The Long-Term Impact Of Super Bowl AdvertisingOn Super Bowl Mondays — after games go in the history books and uneaten cheese dip goes in the trash — media wonks and marketing pundits...
Fahad HFeb 20, 20153 min readSnapchat Discover: The New Way To Access & Consume Media?Time to keep an eye on Snapchat’s “Discover.” A couple weeks ago, Snapchat announced the launch of its new Discover content distribution...
Fahad HFeb 19, 20158 min readFacebook Place Tips: 7 Ways To Optimize For Local Business Organic ReachFacebook taketh and Facebook giveth away. Marketers loudly complain about Facebook’s drastic reduction in organic reach for content on...
Fahad HFeb 17, 20155 min read5 Pinterest Strategies That Drive Big TrafficWhen it comes to using social media to drive traffic to your website, Pinterest is one of the best networks out there. In fact,...
Fahad HFeb 12, 20155 min readA Complete Guide To Twitter Promoted Video AdsTwitter recently announced the broader launch of Promoted Video, their in-stream video advertising product. It’s been in beta with select...
Fahad HFeb 6, 20153 min readBeyond Likes, Shares & Retweets: More Advanced Uses Of Social DataA much-ballyhooed Gallup study uncovered some ugly “truths” about social media, including a reputed inability to influence purchasing...
Fahad HFeb 4, 20155 min readThe Easiest Way To Make Your Content Dominate On Social MediaChances are you spend a significant amount of time producing your content. You dwell on the points you want to get across, you outline...
Fahad HFeb 3, 20155 min readHere’s What Innovative Brands Did On Snapchat For The Super BowlIt has been a busy month for Snapchat. It announced the launch of its premium content channel Discover, released its first web series on...
