Fahad HDec 9, 20152 min readHow To Get Google Review Links After The G+ UpdateIf you play in the Local arena at all, you’ve probably seen the new Google Plus update and freaked out along with the rest of us. The...
Fahad HDec 1, 20155 min readThe Big Social Tools Roundup From SocialProThe world of social is becoming amazingly complex. We’ve got more platforms available than ever, with both paid and unpaid options....
Fahad HNov 25, 20156 min readCommercial Relationship Disclosure On Social Media: What Does The FTC Require?Marketing Land SocialPro conference in Las Vegas, Danny Sullivan interviewed Mary Engle, associate director for Advertising Practices at...
Fahad HNov 19, 20153 min readMaximize The Event Experience: Engage Socially In The MomentOur job as marketers is to identify (or create) moments that matter to consumers for the brands we represent — and to generate...
Fahad HNov 4, 20153 min readUse This Stupid-Simple Secret Ingredient to Boost Social EngagementEvery day, for hours on end, social media teams across the country — around the world, even — toil away in poorly lit rooms, snacking...
Fahad HOct 27, 20154 min readTV Producers, Advertisers Need To Leverage The Web’s Largest Focus Group: Social DataSo it’s all done. A season’s worth of episodes are ready to go. Viewers are ready. Networks are abuzz with the possibilities for every...
Fahad HOct 26, 20155 min readWill Facebook’s New “Reactions” Get The Thumbs Up?To go beyond the thumbs-up — that’s what many Facebook users have sought for years. Although one suspects that “dislike” would have done...
Fahad HOct 19, 20153 min readMake Better Connections With Facebook’s New Message FeaturesImagine walking into a retail business to make a purchase just to be completely ignored. No one responds to your “Good morning!” greeting...
Fahad HOct 16, 20159 min readSocial Brand Mentions: Key Tools To Find And Fully Capitalize On Them For MarketingIf you don’t monitor mentions of your brand online, then you’re missing out on some valuable feedback and opportunities. These are the...
Fahad HOct 14, 20153 min readThe Messy, Mappable World Of InfluenceDr. Robert Cialdini, the author of the book, “Influence,” defines it as “change,” or the ability of a given person to affect the views,...
Fahad HOct 12, 20156 min readHow To Get Your Content Amplified By InfluencersCreating content can be relatively simple and straightforward, but successfully getting it out there in front of the right audience is...
Fahad HOct 6, 20153 min readHow Intel Optimizes Pinterest For Maximum EngagementWith 100 million monthly active users, Pinterest is a powerful and rapidly growing platform for marketers. A session presented at last...
Fahad HOct 1, 20155 min readSo You Want To “Market On Reddit”A memo hit your desk, an email dropped into your inbox, or the idea popped into your head: We need to market our company, product, etc....
Fahad HSep 30, 201516 min readA Step-By-Step Guide To Becoming An Influencer In Your IndustryInfluencers are the people others come to for advice. They have a genuine, loyal following because they add real value to their...
Fahad HSep 23, 20154 min readThe Social Media Shiny Object SyndromePinterest! Facebook, of course! LinkedIn! Twitter for sure! Reddit…Tumblr…InstagramSnapChatFlickrFoursquareOrkut…and on and on. It’s very...
Fahad HSep 4, 20156 min read4 Components Of The Best Social Media CampaignsMany publishers and organizations have been compiling and publicly recognizing their favorites, and the top picks vary greatly in size,...
Fahad HSep 1, 20153 min readNegative Tweet About Your Brand? Here’s Why Responding Isn’t EnoughSocial media sites, Twitter and Facebook in particular, are increasingly touted as customer service platforms. Whether a consumer...
Fahad HAug 25, 20156 min read7 Ways To Leverage Social Signals To Improve Content PerformanceThe value of social signals has been hotly debated for many years, particularly after Matt Cutts of Google said in January 2014 that the...
Fahad HAug 21, 20154 min readWant More ROI From Your Social Programs? Take A Look In The MirrorA decade after social networks burst onto the marketing scene, new research from Altimeter Group has confirmed a shift that experts have...
Fahad HAug 18, 20155 min readThe Trump Factor: What Your Business Can Learn From Donald Trump’s Wild And Wacky Campaign For Presi“Donald Trump by Gage Skidmore 3” by Gage Skidmore. Licensed under CC BY-SA 3.0 via Commons. Donald Trump has surged to the top of the...
