How To Get Google Review Links After The G+ Update
If you play in the Local arena at all, you’ve probably seen the new Google Plus update and freaked out along with the rest of us. The...
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The Big Social Tools Roundup From SocialPro
The world of social is becoming amazingly complex. We’ve got more platforms available than ever, with both paid and unpaid options....
Commercial Relationship Disclosure On Social Media: What Does The FTC Require?
Marketing Land SocialPro conference in Las Vegas, Danny Sullivan interviewed Mary Engle, associate director for Advertising Practices at...
Maximize The Event Experience: Engage Socially In The Moment
Our job as marketers is to identify (or create) moments that matter to consumers for the brands we represent — and to generate...
Use This Stupid-Simple Secret Ingredient to Boost Social Engagement
Every day, for hours on end, social media teams across the country — around the world, even — toil away in poorly lit rooms, snacking...
TV Producers, Advertisers Need To Leverage The Web’s Largest Focus Group: Social Data
So it’s all done. A season’s worth of episodes are ready to go. Viewers are ready. Networks are abuzz with the possibilities for every...
Will Facebook’s New “Reactions” Get The Thumbs Up?
To go beyond the thumbs-up — that’s what many Facebook users have sought for years. Although one suspects that “dislike” would have done...
Make Better Connections With Facebook’s New Message Features
Imagine walking into a retail business to make a purchase just to be completely ignored. No one responds to your “Good morning!” greeting...
Social Brand Mentions: Key Tools To Find And Fully Capitalize On Them For Marketing
If you don’t monitor mentions of your brand online, then you’re missing out on some valuable feedback and opportunities. These are the...
The Messy, Mappable World Of Influence
Dr. Robert Cialdini, the author of the book, “Influence,” defines it as “change,” or the ability of a given person to affect the views,...
How To Get Your Content Amplified By Influencers
Creating content can be relatively simple and straightforward, but successfully getting it out there in front of the right audience is...
How Intel Optimizes Pinterest For Maximum Engagement
With 100 million monthly active users, Pinterest is a powerful and rapidly growing platform for marketers. A session presented at last...
So You Want To “Market On Reddit”
A memo hit your desk, an email dropped into your inbox, or the idea popped into your head: We need to market our company, product, etc....
A Step-By-Step Guide To Becoming An Influencer In Your Industry
Influencers are the people others come to for advice. They have a genuine, loyal following because they add real value to their...
The Social Media Shiny Object Syndrome
Pinterest! Facebook, of course! LinkedIn! Twitter for sure! Reddit…Tumblr…InstagramSnapChatFlickrFoursquareOrkut…and on and on. It’s very...
4 Components Of The Best Social Media Campaigns
Many publishers and organizations have been compiling and publicly recognizing their favorites, and the top picks vary greatly in size,...
Negative Tweet About Your Brand? Here’s Why Responding Isn’t Enough
Social media sites, Twitter and Facebook in particular, are increasingly touted as customer service platforms. Whether a consumer...
7 Ways To Leverage Social Signals To Improve Content Performance
The value of social signals has been hotly debated for many years, particularly after Matt Cutts of Google said in January 2014 that the...
Want More ROI From Your Social Programs? Take A Look In The Mirror
A decade after social networks burst onto the marketing scene, new research from Altimeter Group has confirmed a shift that experts have...
The Trump Factor: What Your Business Can Learn From Donald Trump’s Wild And Wacky Campaign For Presi
“Donald Trump by Gage Skidmore 3” by Gage Skidmore. Licensed under CC BY-SA 3.0 via Commons. Donald Trump has surged to the top of the...
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