And you know what that means? It’s time to take a closer look at the role public relations plays within your organization. Why? Because...

Social media feeds are whizzing by at rapid rates, so you don’t need me to tell you that quality content is one of the most crucial parts...

Do you want to accelerate the growth of your Twitter follower count? Do you want to increase your organic reach on Twitter but find that...

My friend is a big fan of “The Daily Show.” He watches it almost every day on his computer, streaming it from the Comedy Central website....

Video has caught on with performance advertisers across industries, but as the ad format becomes much more prevalent, it’s arguably...

However, research is time-consuming and requires agencies to spend countless hours trying to cull data and insights needed to prove a...

While there are many tools for pre-scheduling social media posts, ranging from free-but-simple to expensive-and-complex, two tools that...

Unless you’ve been living under a social media rock, it’s clear that the presidential election season is fully upon us. Between issues,...

Still think social media isn’t suitable for the workplace? In an increasingly social world, I am so surprised at the number of brand...

Now that we’re a couple of weeks into 2016, we can easily draft post after post about what went right or wrong in 2015. Alternatively, we...

dean bertoncelj / Shutterstock.com The pure unbridled energy that comes from watching your team score the winning touchdown now extends...

Chukcha / Shutterstock.com My work involves looking into larger trends we (at Nanigans) observe across our base of hundreds of large...

From the death (again) of Google+ to social media advertising and mobile business apps, Marketing Land’s most popular columns of the year...

Social media marketing is a fussy and ever-evolving beast. New platforms are continually arising, while others lose their luster and fade...

“I’d like to add you to my professional network on LinkedIn.” OK, maybe that’s a bit of stretch, but not much. Aside from using a...

dean bertoncelj / Shutterstock.com Football has always sparked great conversations — whether it’s chatting with your family while...

Let’s be real. Consumers DO NOT CARE about your procurement processes and your marketing silos. They’re no longer just listening to radio...

After we had an enlightening internal discussion at our company, I wanted to give my colleague and BlogMutt CEO Scott Yates an...

Bloomua / Shutterstock.com In July, I had the privilege of serving as a social media panelist for the New Orleans cohort of Goldman...

Black Friday for the convenience and comfort of Cyber Monday. ComScore reports that digital shopping growth is on track to outpace...