For those of you unaware of the acronym, SMAC stands for Social, Mobile, Analytics and Cloud. In my last post, I discussed the importance...

When you think about the persona of a video-gamer or a sci-fi movie buff, you may draw up images of the stereotypical “Star Wars”...

Denys Prykhodov / Shutterstock.com Television is changing right before our eyes. Cord cutting, video on demand and the lack of commercial...

With all the information and technology available today, the power has shifted from the brand to the consumer. Your consumer has the...

Author Robert C. Gallagher once said, “Change is inevitable — except from a vending machine.” In digital marketing, we know this all too...

There are multiple ways you can structure a Facebook advertising account. What I’d like to share today is a tried-and-true method I’ve...

Social ROI. What does it mean to you? Besides new followers and fans. Besides clicks and shares. Hard cash. A Facebook fan’s value. The...

So you say you’re a socially savvy marketer — and you’re checking the boxes to ensure that you’re not just talking the talk but walking...

In marketing, it pays to stay ahead of the curve. New trends, new technologies and new consumer expectations force you to change your...

Whether your business has felt the brunt of a major online reputation issue or not, it’s not unusual for all organizations to face some...

In the world of social media, marketers are always looking to optimize their tactics to reach the most people in the most powerful ways....

An estimated 67 percent of the buyer’s journey now takes place online. And as a result, brands are developing digital marketing...

Does your brand’s Twitter account seem like a ghost town? How about your Facebook and LinkedIn page? If you’ve noticed a drop in social...

It may come from left field; it may be a very atypical experience for your company. And you may discover you weren’t ready for it. It...

For anyone who works in tech and media, the new year starts with the annual Consumers Electronics Show (CES) in Las Vegas during the...

What is SMAC? If you’re not familiar with the acronym, SMAC stands for Social, Mobile, Analytics & Cloud. It represents four major areas...

Skrillex, Diplo and Calvin Harris are some of the world’s most popular DJs. They dominate the music scene, publishing record-smashing...

If you ever want to hear a business owner rant, just grab some popcorn and casually bring up Yelp. The mere mention of the controversial...

For marketers, knowing what to measure after a campaign goes live has been a difficult question to answer for decades. With so many...

last year’s Super Bowl, when the four-year-old company was just fresh off the announcement of Snapchat Discover, and brands like Mountain...