Social’s role in SMAC (Social, Mobile, Analytics, Cloud)
For those of you unaware of the acronym, SMAC stands for Social, Mobile, Analytics and Cloud. In my last post, I discussed the importance...
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Sci-fi film and video game studios find the way into the mainstream via social media
When you think about the persona of a video-gamer or a sci-fi movie buff, you may draw up images of the stereotypical “Star Wars”...
Streaming social: What marketers can learn from Netflix’s social strategy
Denys Prykhodov / Shutterstock.com Television is changing right before our eyes. Cord cutting, video on demand and the lack of commercial...
Want consumers to be more loyal? Be more social.
With all the information and technology available today, the power has shifted from the brand to the consumer. Your consumer has the...
3 digital marketing pros sound off on upcoming Instagram algorithm
Author Robert C. Gallagher once said, “Change is inevitable — except from a vending machine.” In digital marketing, we know this all too...
The ideal Facebook advertising structure: single objective
There are multiple ways you can structure a Facebook advertising account. What I’d like to share today is a tried-and-true method I’ve...
Want real results from social? Start paying.
Social ROI. What does it mean to you? Besides new followers and fans. Besides clicks and shares. Hard cash. A Facebook fan’s value. The...
The 5 KPIs that define a successful social CMO
So you say you’re a socially savvy marketer — and you’re checking the boxes to ensure that you’re not just talking the talk but walking...
5 major changes that could revolutionize social media this year
In marketing, it pays to stay ahead of the curve. New trends, new technologies and new consumer expectations force you to change your...
10 tactics for handling haters on Facebook
Whether your business has felt the brunt of a major online reputation issue or not, it’s not unusual for all organizations to face some...
The “social iceberg”: The data on 1:1 marketing may surprise you
In the world of social media, marketers are always looking to optimize their tactics to reach the most people in the most powerful ways....
Search, social and content: Reaching digital marketing maturity
An estimated 67 percent of the buyer’s journey now takes place online. And as a result, brands are developing digital marketing...
The Engagement Crisis In Content Marketing And Social Media: Why It’s Happening And How To Fix It
Does your brand’s Twitter account seem like a ghost town? How about your Facebook and LinkedIn page? If you’ve noticed a drop in social...
Bullet-Proofing Your Business From The Inevitable Online Reputation Attack
It may come from left field; it may be a very atypical experience for your company. And you may discover you weren’t ready for it. It...
Snapchat For Social Good
For anyone who works in tech and media, the new year starts with the annual Consumers Electronics Show (CES) in Las Vegas during the...
Let’s Talk SMAC (Social, Mobile, Analytics & The Cloud)
What is SMAC? If you’re not familiar with the acronym, SMAC stands for Social, Mobile, Analytics & Cloud. It represents four major areas...
7 Billion People, One Story: The Power of Content Curation
Skrillex, Diplo and Calvin Harris are some of the world’s most popular DJs. They dominate the music scene, publishing record-smashing...
5 Yelp Facts Business Owners Should Know (But Most Don’t)
If you ever want to hear a business owner rant, just grab some popcorn and casually bring up Yelp. The mere mention of the controversial...
The Quiet, Smart Growth Of #GirlsWhoCode
For marketers, knowing what to measure after a campaign goes live has been a difficult question to answer for decades. With so many...
Here Are Nine Brands That Advertised On Snapchat For The Super Bowl
last year’s Super Bowl, when the four-year-old company was just fresh off the announcement of Snapchat Discover, and brands like Mountain...
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