Top retailers spent majority of 2017 holiday ad budgets on TV, investing only 6% on Facebook ads
Source: Kantar Based on 2017 holiday ad spend, the top ten retailers in the U.S. spent a combined $1.2 billion on advertising during...
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Here’s what Facebook says about ads and targeting on Portal
As Facebook’s new video-calling devices — Portal and Portal+ — begin shipping Thursday, the company has issued an update for consumers...
LinkedIn reorients Campaign Manager with objective-based campaign workflow
LinkedIn Campaign Manager’s ad preview feature. LinkedIn updated the reporting interface for its Campaign Manager in July. Now, it’s...
Instagram reportedly testing new promoted Stories ad option for business accounts
Instagram is testing a “Promote” for Stories ad format that will work similar to Facebook’s Boost option, allowing business accounts to...
Advertisers can now use CPM bidding to buy Quora ads
Quora has added impression-based bidding to its ad platform. Quora advertisers can now use CPM (cost per thousand impressions) bidding to...
LinkedIn Sponsored Content can now be tracked via Google Campaign Manager
LinkedIn announced on Monday it is adding Sponsored Content to the available ad units that can be tracked by Google’s Campaign Manager....
Vimeo integrates with LinkedIn to enable video publishing to company pages
Marketers can now publish videos to their LinkedIn company pages directly from a Vimeo account via the ‘Publish to Social’ feature....
Latest version of Facebook’s Marketing API gives details on why ads fail to run
Facebook released a new version of its Marketing API on Tuesday which includes updates that will give advertisers more insight into why...
Is Facebook the only platform using 2FA for ad targeting?
Last month, Facebook confirmed that when a user enters a phone number to protect their account via two-factor authentication, the company...
Facebook Attribution now available to all advertisers
Facebook started beta testing an attribution solution for marketers to analyze the impact of their campaigns both on and off Facebook in...
Facebook cracking down on ads with clickbait headlines, sensationalized language
In May 2017, Facebook announced it was doing more to demote ads that included shocking, disruptive or malicious content. On Wednesday,...
Pinterest updates Ads Manager, rolls out Product Pins features ahead of holiday shopping
Pinterest announced Wednesday the first big refresh for its self-serve Ads Manager tool since its launch in 2016. The company also added...
Facebook: Coming to a TV near you?
Facebook is rumored to be working on a connected TV device under the project name Ripley, reports Cheddar.com. The hardware, which...
Facebook unveils new ad effectiveness tool for Marketing Partners
Facebook is currently testing its new Creative Compass tool. Facebook unveiled a diagnostic tool for agency partners in its Facebook...
Facebook to release first-party cookie option for ads, pull web analytics from Safari
Facebook’s new first-party cookie. The company began notifying some agencies and trade groups of the solution this week and emailing all...
Reddit surpasses 1 billion monthly video views
A year since launching native video, Reddit reports it is seeing more than a billion video views per month on average. The platform says...
Forecast downgrades 2018 Snap ad-revenue outlook by 36 percent
In something of a blow to Snap, eMarketer has lowered its ad forecast for the company by a significant 36 percent. The firm says that’s...
Facebook targets ads with data users didn’t share with the platform
Facebook has confirmed it targets ads to users based on phone numbers they provide for two-factor authentication (the process used to...
Facebook’s new ThruPlay video ads will only charge brands for completed video ad views
Facebook is launching new options for brands to have more control over their video ad campaigns with the release of ThruPlay video ads...
Snapchat launches multiple e-commerce ad options in time for holiday shopping
Snapchat is rolling out a number of new e-commerce ad options ahead of the holiday shopping season. The company is making Shoppable Snap...
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