Fahad HNov 9, 20182 min readTop retailers spent majority of 2017 holiday ad budgets on TV, investing only 6% on Facebook adsSource: Kantar Based on 2017 holiday ad spend, the top ten retailers in the U.S. spent a combined $1.2 billion on advertising during...
Fahad HNov 8, 20183 min readHere’s what Facebook says about ads and targeting on PortalAs Facebook’s new video-calling devices — Portal and Portal+ — begin shipping Thursday, the company has issued an update for consumers...
Fahad HNov 6, 20182 min readLinkedIn reorients Campaign Manager with objective-based campaign workflowLinkedIn Campaign Manager’s ad preview feature. LinkedIn updated the reporting interface for its Campaign Manager in July. Now, it’s...
Fahad HNov 2, 20181 min readInstagram reportedly testing new promoted Stories ad option for business accountsInstagram is testing a “Promote” for Stories ad format that will work similar to Facebook’s Boost option, allowing business accounts to...
Fahad HOct 30, 20181 min readAdvertisers can now use CPM bidding to buy Quora adsQuora has added impression-based bidding to its ad platform. Quora advertisers can now use CPM (cost per thousand impressions) bidding to...
Fahad HOct 29, 20182 min readLinkedIn Sponsored Content can now be tracked via Google Campaign ManagerLinkedIn announced on Monday it is adding Sponsored Content to the available ad units that can be tracked by Google’s Campaign Manager....
Fahad HOct 29, 20182 min readVimeo integrates with LinkedIn to enable video publishing to company pagesMarketers can now publish videos to their LinkedIn company pages directly from a Vimeo account via the ‘Publish to Social’ feature....
Fahad HOct 25, 20182 min readLatest version of Facebook’s Marketing API gives details on why ads fail to runFacebook released a new version of its Marketing API on Tuesday which includes updates that will give advertisers more insight into why...
Fahad HOct 23, 20184 min readIs Facebook the only platform using 2FA for ad targeting?Last month, Facebook confirmed that when a user enters a phone number to protect their account via two-factor authentication, the company...
Fahad HOct 19, 20182 min readFacebook Attribution now available to all advertisersFacebook started beta testing an attribution solution for marketers to analyze the impact of their campaigns both on and off Facebook in...
Fahad HOct 17, 20182 min readFacebook cracking down on ads with clickbait headlines, sensationalized languageIn May 2017, Facebook announced it was doing more to demote ads that included shocking, disruptive or malicious content. On Wednesday,...
Fahad HOct 17, 20182 min readPinterest updates Ads Manager, rolls out Product Pins features ahead of holiday shoppingPinterest announced Wednesday the first big refresh for its self-serve Ads Manager tool since its launch in 2016. The company also added...
Fahad HOct 16, 20182 min readFacebook: Coming to a TV near you?Facebook is rumored to be working on a connected TV device under the project name Ripley, reports Cheddar.com. The hardware, which...
Fahad HOct 10, 20182 min readFacebook unveils new ad effectiveness tool for Marketing PartnersFacebook is currently testing its new Creative Compass tool. Facebook unveiled a diagnostic tool for agency partners in its Facebook...
Fahad HOct 5, 20183 min readFacebook to release first-party cookie option for ads, pull web analytics from SafariFacebook’s new first-party cookie. The company began notifying some agencies and trade groups of the solution this week and emailing all...
Fahad HOct 3, 20182 min readReddit surpasses 1 billion monthly video viewsA year since launching native video, Reddit reports it is seeing more than a billion video views per month on average. The platform says...
Fahad HOct 3, 20182 min readForecast downgrades 2018 Snap ad-revenue outlook by 36 percentIn something of a blow to Snap, eMarketer has lowered its ad forecast for the company by a significant 36 percent. The firm says that’s...
Fahad HSep 28, 20184 min readFacebook targets ads with data users didn’t share with the platformFacebook has confirmed it targets ads to users based on phone numbers they provide for two-factor authentication (the process used to...
Fahad HSep 27, 20182 min readFacebook’s new ThruPlay video ads will only charge brands for completed video ad viewsFacebook is launching new options for brands to have more control over their video ad campaigns with the release of ThruPlay video ads...
Fahad HSep 27, 20183 min readSnapchat launches multiple e-commerce ad options in time for holiday shoppingSnapchat is rolling out a number of new e-commerce ad options ahead of the holiday shopping season. The company is making Shoppable Snap...
