British footballers Jack Wilshere and Wayne Rooney recently tweeted about their resolution to #makeitcount, a new Nike campaign slogan....

Chairman Tom Bedecarré and Founder and CEO Ajaz Ahmed WPP PLC, the world’s largest advertising company, has added one of the last and...

The news comes from an article in The Guardian about Jack Dorsey’s and Dick Costolo’s comments today at a news conference in Cannes,...

Traditional advertisers often find Facebook daunting. Social media marketing is the future, that is certain, but transitioning...

J GM dropped Facebook Ads citing that they weren’t effective.  While Facebook lost that $10 million dollar account lost last month, today...

Two new announcements were made today that will help ad agencies stay educated and up-to-date on products while also being heard....

In the coming weeks, Facebook plans to allow advertisers to begin purchasing its Marketplace ads on a real-time bidding basis. The idea...

Today, with the collaboration of Facebook, comScore unleashed a research report that examined the affect paid and earned Facebook media...

report that suggests Twitter could reach $1 billion in sales revenue by 2014. If accurate, that would about double previous estimates of...

At the moment, we can use Promoted Posts from our Marketing Land page, but it’s not available to us on Search Engine Land’s page, which...

It couldn’t have happened at a worse time for Facebook, which has its initial public offering of stock later this week. General Motors...

new forecast from BIA/Kelsey. The data are from BIA/Kelsey’s U.S. Local Media Forecast, which sees a compound annual growth rate of 21...

In the last 12 months, the percentage of Facebook ad budgets allocated toward social ads — such as Sponsored Stories — has increased from...

an Ad Age article citing “a person familiar with the matter.” According to the report, the new functionality will be a part of the...

announced another incremental step in the development of its ad products: Promoted Tweets can now be targeted to users of specific mobile...

Word-of-mouth recommendations and reviews, either from someone they know or a stranger’s opinions online, are the most trusted sources of...

The company has just announced an expansion of its mobile Promoted Tweets ad product, and it includes mobile-specific targeting. “…brands...

Facebook’s marketing conference late last month. Rightfully so. There’s a lot to digest. What’s interesting here isn’t so much what was...

Marshall McLuhan’s statement that “the medium is the message” must be one of the most over-used quotes of the last hundred years. I even...

Speaking today at Facebook’s first fMC marketing event, Mike Hoefflinger, Director of Global Business Marketing, announced that Premium...