Nike Has Twitter Campaign Banned In The UK
British footballers Jack Wilshere and Wayne Rooney recently tweeted about their resolution to #makeitcount, a new Nike campaign slogan....
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WPP Bets Big On Digital Future With AKQA Acquisition
Chairman Tom Bedecarré and Founder and CEO Ajaz Ahmed WPP PLC, the world’s largest advertising company, has added one of the last and...
No Surprise: Twitter Ads Will Be Going Global
The news comes from an article in The Guardian about Jack Dorsey’s and Dick Costolo’s comments today at a news conference in Cannes,...
Facebook Advertising Decoded
Traditional advertisers often find Facebook daunting. Social media marketing is the future, that is certain, but transitioning...
Facebook’s Marketing Effectiveness Backed By Two Of Its Biggest Advertisers
J GM dropped Facebook Ads citing that they weren’t effective. While Facebook lost that $10 million dollar account lost last month, today...
Facebook Forms “Creative Council” And “Studio Edge” To Help Ad Agencies
Two new announcements were made today that will help ad agencies stay educated and up-to-date on products while also being heard....
Real-Time Bidding To Come To Facebook Ads
In the coming weeks, Facebook plans to allow advertisers to begin purchasing its Marketplace ads on a real-time bidding basis. The idea...
Report: How Paid And Earned Facebook Programs Drive In-Store & Online Goals
Today, with the collaboration of Facebook, comScore unleashed a research report that examined the affect paid and earned Facebook media...
Twitter May Top $1 Billion Sales Revenue In 2014, Bloomberg Says
report that suggests Twitter could reach $1 billion in sales revenue by 2014. If accurate, that would about double previous estimates of...
Facebook’s Promoted Posts Rolling Out, Here’s What It Looks Like
At the moment, we can use Promoted Posts from our Marketing Land page, but it’s not available to us on Search Engine Land’s page, which...
Ahead Of IPO, GM Drops Facebook Ads; Forrester Warns Other Companies May Follow
It couldn’t have happened at a worse time for Facebook, which has its initial public offering of stock later this week. General Motors...
Report: Social Ad Spending Expected To Double By 2016
new forecast from BIA/Kelsey. The data are from BIA/Kelsey’s U.S. Local Media Forecast, which sees a compound annual growth rate of 21...
Study: Facebook’s “Sponsored Stories” Ads Catching On Among Users, Advertisers
In the last 12 months, the percentage of Facebook ad budgets allocated toward social ads — such as Sponsored Stories — has increased from...
Report: Foursquare Plans Ad Platform Launch In June
an Ad Age article citing “a person familiar with the matter.” According to the report, the new functionality will be a part of the...
Twitter Mobile Ads Can Now Be Targeted By Platform
announced another incremental step in the development of its ad products: Promoted Tweets can now be targeted to users of specific mobile...
Nielsen: Consumer Trust In Traditional Media Ads Fall, While Confidence In Mobile, Social And Online
Word-of-mouth recommendations and reviews, either from someone they know or a stranger’s opinions online, are the most trusted sources of...
Twitter Advertisers Can Now Target Promoted Tweet Campaigns To Mobile Users
The company has just announced an expansion of its mobile Promoted Tweets ad product, and it includes mobile-specific targeting. “…brands...
Facebook’s Choice — Make History, Or Be History
Facebook’s marketing conference late last month. Rightfully so. There’s a lot to digest. What’s interesting here isn’t so much what was...
Facebook Ads: The Message Is In The Media
Marshall McLuhan’s statement that “the medium is the message” must be one of the most over-used quotes of the last hundred years. I even...
Facebook Finally Brings Ads To Mobile Devices
Speaking today at Facebook’s first fMC marketing event, Mike Hoefflinger, Director of Global Business Marketing, announced that Premium...
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