
Facebook removes age, gender and ZIP code targeting for housing, employment, credit ads
Facebook advertisers promoting housing, employment or credit offers will no longer be able to target ads by age, gender or ZIP code. The...

Facebook to replace relevance score with 3 new metrics in April
Facebook to remove relevance score for ads starting April 30. Facebook announced on Tuesday it is replacing its ad relevance score with...

Facebook lost 15 million users? Marketers remain unfazed
Source: Edison Research 2019 Facebook has lost an estimated 15 million users in the U.S. during the last two years, according to a report...

Twitter’s new tool gives video creators insights to boost engagement
Twitter has launched a publisher insights tool called “Timing Is Everything” that uses historical data to highlight when users are most...

Expect more Instagram branded content ad opportunities in 2019
Instagram confirmed it is exploring more ways for brands to amplify content from influencers. The company has been testing a new branded...

Pinterest makes Shopping Ads self-serve, launches new Catalogs feature
Pinterest Catalogs dashboard for retailers. Pinterest announced a new way to showcase products with the launch of Catalogs Monday. The...

Quora intros bulk ad creation, editing
Ready to scale up your Quora ads? Good timing. The company just added the ability to create and edit ads in bulk in Quora Ads Manager....

Facebook Showcase offers upfront ad buys against premium video content
Facebook introduced Showcase on Tuesday, a new “premium” video advertising program. As part of the launch, the company bundled three of...

Top 5 Facebook creative design pitfalls to avoid
Facebook ads have many unique advantages making them one of the best advertising options currently available for businesses of all sizes...

Reddit App Install ads are here, along with new 3rd party attribution options, more tracking capabil
Reddit announced on Wednesday its cost-per-click (CPC) ads now include an App Install campaign objective. The company has also added...

Reports: Instagram advertisers stay loyal, keep spending more
Source: Kenshoo Q4 2018 Quarterly Trends Digital Marketing Report Instagram’s ad business had a stellar year in 2018, according to...

Snap topped $1 billion in revenue in 2018, stabilized user base in fourth quarter
After quarters of declines, the company stabilized its user base at 186 DAUs in the last quarter of 2018, holding steady from the third...

Prepare to say goodbye to Facebook ad set budgets
Update: This story was updated on February 8 based on revisions and clarifications Marketing Land received from Facebook. Facebook...

Facebook introduces household income targeting based on US ZIP code averages
Why you should care The new ad targeting feature will allow marketers to direct ads to people within specific income brackets and...

Which Super Bowl advertisers won the digital game? Verizon, Bud Light, Pepsi
The Patriots may have walked away with another Super Bowl win, but the for marketers, the real competition was focused on Super Bowl...

Facebook ad revenue tops $16.6 billion, driven by Instagram, Stories
After more than a year of criticism over its mismanagement of user data and privacy concerns, Facebook’s 2018 fourth-quarter earnings...

NYTimes Report: Facebook plans to integrate WhatsApp, Instagram, Facebook Messenger
Facebook CEO Mark Zuckerberg is making it a priority this year to integrate WhatsApp, Instagram and Facebook Messenger, according to a...

Facebook launches rebranded ‘auto inventory ads,’ expands retargeting
Facebook announced on Friday the next iteration of its dynamic ads for auto. The ads have been rebranded as “auto inventory ads” and will...

Facebook launches brand safety certification program with DoubleVerify, OpenSlate as launch recipien
Facebook announced Thursday it is launching a brand safety certification program for Facebook Marketing Partners. The first companies to...
























