the Super Bowl, Television, or cultural events — users flock to Twitter (and hashtags) to see what’s happening. Our own Danny Sullivan...

updated its online advertising disclosure guidelines and requirements. A previous version of these guidelines was issued in 2000. The...

The findings of the beta studies include: Promoted Tweet exposure drove 22% increase in message association Brand favorability saw a 10%...

announcing it will offer an advertising API for its Promoted Tweets and Promoted Accounts products, a development allowing marketers to...

announced Q4 financial figures that beat analyst estimates. During the earnings call, Facebook COO Sheryl Sandberg announced that almost...

Many online marketers love social media marketing because it’s traditionally been a free channel for customer outreach and/or customer...

Twitter will surpass the half billion mark in ad revenue for the first time. Since launch in 2010, Twitter has scaled up ad revenue with...

The search marketplace is still a relatively young industry, yet the technology and investment communities view it as a mature market. A...

The lawsuit, filed in the U.S. District Court for the Northern District of California, makes various claims related to Instagram’s...

The company is launching three keyword matching options, along with the ability to use negative keywords, too. Search marketers will be...

In today’s 2012 Social Media Report from Nielsen, one thing was clear — social media usage shows no signs of slowing down.  The biggest...

In today’s announcement, Twitter VP of international revenue Shailesh Rao, says Southeast Asia is one of the company’s fastest-growing...

In its announcement, Twitter says that it’ll give $100 credits to the first 10,000 qualified small businesses. The signup form details...

So, you’ve chosen your ad types, written creative, ran and optimized your campaign. What’s next? Evaluating Success It’s a fairly...

One of the toughest items that most Page admins ask is “what should I post my content?” While there have been various studies and...

App developers rejoice! Facebook has unleashed new targeting options that allow advertisers to target specific mobile operating systems...

As Facebook’s continued quest for revenue continues, the News Feed relevance appears to be declining. Under immense pressure to generate...

By now, we’ve all seen Sponsored Stories popping up in our news feed, and a new ad unit may increase the overall number of posts. New...

Gender targeting may sound a bit strange since Twitter users don’t have to declare if they’re male or female anywhere in the account...

This email arrived in my In box just a few moments ago: As you can plainly see, Twitter has started offering users $100 in an effort to...