The Ahead of the holiday season, Facebook is emphasizing the additional partner categories that are relevant to retail and automotive...

Twitter advertisers have a new tool for promoting their tweets or accounts to very specific areas: US ZIP code targeting. It’s an...

It’s fascinating to watch Twitter evolve its direct message system into a marketing and engagement tool. The latest example of that is a...

That’s the word from Facebook COO Sheryl Sandberg, who shared the data during today’s Q3 earnings call. The company’s report focused, as...

Any marketer that has tried running paid advertising campaigns on Facebook knows it is one of the most complex auction-based ad...

Custom Audiences ad targeting tool to all advertisers by late November. The feature will begin rolling out today for a limited number of...

Facebook’s count, about 70 percent of us do — you’ll soon start seeing video ads in your News Feed. The company announced today that app...

For many years, the main question one would hear from people who worked at the major digital publishers and platforms was, “How can we...

launch of Scheduled Tweets. This gives advertisers of all sizes the chance to time their tweets to specific events or related ad...

Promoted Pins, the first true ad product on Pinterest, started rolling out today. The company announced it had begun testing Promoted...

Twitter’s second quarter advertising revenue per timeline view (which is what the company is reporting instead of revenue per user, and...

last year with a free, powerful social discovery and monitoring tool. This year, they’ve taken it up a notch with their real-time...

Facebook announced it is making changes to the ads algorithm to improve the relevancy of ads in users’ news feeds. The algorithm...

Twitter and the NFL have announced a new ad partnership, allowing the social media company to share instant-replay footage from the...

In a post titled “Planning for the Future” on the Pinterest blog, Silbermann sets the tone for the type of monetization the business is...

Rehtaeh Parsons was a 17-year-old Canadian woman that passed away due to complications of an attempted suicide on April 7th this year....

The company shared these stats and more today on Bloomberg, revealing efforts to crack the mobile nut are paying off. StumbleUpon CEO,...

While some may think it’s too early to be saying, “‘Tis the season,” advertisers disagree, as they are busy gearing up for the holidays....

This past July, Twitter followed in Facebook’s footsteps with the announcement of retargeting. In a company blog post, Twitter said that...

One of the biggest misconceptions when it comes to social marketing is that it’s only for big brands with big budgets. This fallacy has...