We may not have hoverboards or time machines (yet), but we’re fast approaching the iconic future date that Marty McFly and Doc Brown...

Trying to capture the intimacy of a house party while also conveying the impression of freedom that knows no bounds, Bacardi rum this...

Facebook is continuing to tweak and build on its ad offerings for e-commerce marketers and position the social network as an actual...

Joining the ranks of Twitter’s ad cards is the Video App Card, app install ads that enable app developers to promote their apps with...

They’re not likely to win over any Texans, who know that beef is the true foundation of good barbecue (disclosure: the author is based in...

Instagram is helping to drive Facebook’s continued strong growth in ad revenues. Facebook’s ad revenues are expected to reach $16.29...

Last year, Facebook announced it would begin using data about the websites and apps that users browse for ad targeting. Soon, the company...

Advertisers continue to increase investment in Facebook retargeting, with average spend per advertiser increasing by 31 percent year over...

While Jet.com, founded by a former Amazon exec with high hopes of making it a big e-commerce player, has gotten lots of play in the...

If buying a person a beer is a good way to foster a friendship, Heineken is angling to make a lot of friends — Facebook friends, that is....

Many publishers and organizations have been compiling and publicly recognizing their favorites, and the top picks vary greatly in size,...

It’s no surprise that significant changes are afoot at Lands’ End. The venerable catalog and online retailer, whose brand has been...

A decade after social networks burst onto the marketing scene, new research from Altimeter Group has confirmed a shift that experts have...

Quka / Shutterstock.com If you have any kind of a marketing budget, you’re using paid social advertising. Whatever your vertical or...

The once regaled Like is getting another kick in the shin. Facebook is changing up the way it calculates cost-per-click to an approach...

Read any article about how the marketing landscape is changing, and you’re bound to find a common theme: The customer is at the heart of...

According to a report from Adweek.com, the new video ad cost structure is a part of a global test being tried out on big-brands that...

Regardless of medium, choosing the optimum creative has always been one of the main considerations for advertisers crafting a campaign...

As a LinkedIn Advertising partner here at AdStage, we work with several sophisticated advertisers who are crushing it on LinkedIn. On the...

In-stream native advertising is thriving with the rise of mobile, but it’s cards that will keep propelling growth in ad spend. Cards...