
At Critical Juncture, Bacardi Tries To Capture Millennial Attention With #BacardiHouseParty
Trying to capture the intimacy of a house party while also conveying the impression of freedom that knows no bounds, Bacardi rum this...

What Marketers Need To Know About Facebook’s New & Existing Product Ads
Facebook is continuing to tweak and build on its ad offerings for e-commerce marketers and position the social network as an actual...

Twitter Rolls Out Video Cards For Mobile App Marketers
Joining the ranks of Twitter’s ad cards is the Video App Card, app install ads that enable app developers to promote their apps with...

Wendy’s Challenges BBQ Fans To #CrackTheMasters In Interactive Video Ads For Limited-Time Pull
They’re not likely to win over any Texans, who know that beef is the true foundation of good barbecue (disclosure: the author is based in...

Facebook Ad Revenues Expected To Grow 42 Percent in 2015, Twitter Growth Estimates Lowered
Instagram is helping to drive Facebook’s continued strong growth in ad revenues. Facebook’s ad revenues are expected to reach $16.29...

Facebook Like And Share Buttons To Power Ad Targeting Based On Sites And Apps Users Visit
Last year, Facebook announced it would begin using data about the websites and apps that users browse for ad targeting. Soon, the company...

Advertisers’ Spend On Facebook Retargeting Up 31 Percent YoY [Study]
Advertisers continue to increase investment in Facebook retargeting, with average spend per advertiser increasing by 31 percent year over...

Jet Tries Quirky Branding Effort That Turns Customers’ Shopping Carts Into Videos
While Jet.com, founded by a former Amazon exec with high hopes of making it a big e-commerce player, has gotten lots of play in the...

Heineken USA Buys Facebook & Twitter Users A Beer In A Bid To Expand its Customer Base
If buying a person a beer is a good way to foster a friendship, Heineken is angling to make a lot of friends — Facebook friends, that is....

4 Components Of The Best Social Media Campaigns
Many publishers and organizations have been compiling and publicly recognizing their favorites, and the top picks vary greatly in size,...

With New CEO Aboard, Lands’ End Seeks To Reinvent Itself With Fall Campaign
It’s no surprise that significant changes are afoot at Lands’ End. The venerable catalog and online retailer, whose brand has been...

Want More ROI From Your Social Programs? Take A Look In The Mirror
A decade after social networks burst onto the marketing scene, new research from Altimeter Group has confirmed a shift that experts have...

7 Things CMOs Need To Know About Paid Social
Quka / Shutterstock.com If you have any kind of a marketing budget, you’re using paid social advertising. Whatever your vertical or...

Facebook Dumps “Likes” In New CPC Calculation To Focus On Performance Outcomes
The once regaled Like is getting another kick in the shin. Facebook is changing up the way it calculates cost-per-click to an approach...

How Social Conversation Can Help You Discover Your Brand’s Next Great Campaign
Read any article about how the marketing landscape is changing, and you’re bound to find a common theme: The customer is at the heart of...

Facebook Tries Out New 10-Second Video Ad Option, Offering Advertisers Cost-Per-View Rate
According to a report from Adweek.com, the new video ad cost structure is a part of a global test being tried out on big-brands that...

Direct Response Video Advertising: Best Practices For Social Media
Regardless of medium, choosing the optimum creative has always been one of the main considerations for advertisers crafting a campaign...

Everything PPC Advertisers Want To Know About LinkedIn Ads – Part 1
As a LinkedIn Advertising partner here at AdStage, we work with several sophisticated advertisers who are crushing it on LinkedIn. On the...

Cards Are Fueling In-Stream Ad Growth & Transforming Digital Advertising
In-stream native advertising is thriving with the rise of mobile, but it’s cards that will keep propelling growth in ad spend. Cards...