LinkedIn looks to improve ad targeting, attribution capabilities with Drawbridge acquisition
LinkedIn announced on Tuesday it has entered a deal to acquire Drawbridge, an identity resolution platform that uses AI and machine...
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Facebook gives game developers new ad options within Audience Network
Facebook is introducing new ad options for mobile gaming advertisers, now making rewarded video and playable ads for game apps available...
Facebook Ads Manager issues are causing major headaches for advertisers
Last November, three days before Black Friday, Facebook’s Ads Manager suffered an outage that left many advertisers unable to access...
LinkedIn company Pages now show Sponsored Content ad history
LinkedIn has launched an Ads tab for company Pages on its platform. Similar to Facebook’s Info & Ads tab for Pages, the LinkedIn Ads tab...
Advertisers seeing dwindling results with Facebook’s 1% Lookalike Audiences
Facebook’s Lookalike Audiences have long been a favorite ad targeting tool for advertisers, allowing marketers to use Custom Audience...
Facebook warns advertisers ‘Clear History’ tool may impact ad targeting
Facebook released an announcement Tuesday letting advertisers know that its coming “Clear History” tool — a feature that will allow users...
A transparency tool for Facebook advertisers is what marketers want most
Facebook has spent well over a year addressing user safety and data security concerns. Since 2017 it has more than doubled its security...
Facebook gives small businesses new advertising and engagement tools
Facebook is rolling out a series of new tools aimed at small and mid-sized businesses on Tuesday, three days into Small Business Week: an...
Facebook makes ThruPlay default for video campaigns, begins phasing out 10-second view optimization
Facebook is making ThruPlay the default buying option for video ad campaigns, the company announced Thursday. It will also begin the...
Facebook Messenger to get new lead gen templates, appointment booking
Messenger’s new lead gen template. Messenger is rolling out two new features for businesses: lead generation templates and an appointment...
Quora, Pinterest ads pixel integrations now available in Google Tag Manager
Quora’s Google Tag Manager integration. Pinterest and Quora are now approved Google Tag Manager vendors, making it easy for marketers to...
Shopify adds new Facebook, Snapchat ad buying options from the e-commerce platform
Shopify is giving Facebook and Snapchat advertisers new ways to purchase ads through its e-commerce platform. On Monday the company...
Snap Select will let advertisers reserve video inventory at fixed CPM
Snapchat announced Friday it is launching Snap Select to give advertisers using the platform’s six-second non-skippable ads access to...
Facebook ad revenue keeps rising, 3 million advertisers using Stories Ads
Source: Facebook Facebook’s bet on Stories Ads looks like it is paying off. COO Sheryl Sandberg said Wednesday during the company’s first...
Facebook gives Ads Manager a design refresh and launches new cost cap bidding strategy
Facebook announced on Tuesday it is refreshing its Ads Manager interface to improve navigation and deliver a cleaner design to help...
Pinterest introduces new conversion features for Promoted Pins and Videos
Pinterest launched two new conversion tools for advertisers on Thursday, offering conversion optimization for Promoted Pin campaigns and...
Facebook to replace Exclude Categories with new brand safety ad filters
“We are transitioning advertisers to the inventory filter over the coming weeks and plan to have the tool fully up and running by the end...
Lush UK bids farewell to social. Will other brands follow suit?
Lush UK, a cosmetics company known for its bathing products, dropped a major bomb on Tuesday when the company announced it was bidding...
Vimeo bulks up its stock video inventory, giving video marketers access to more footage
Vimeo has added 1,000 video clips to its Stock Essential’s inventory, expanding the number of available videos paid members can use. The...
First-party hygiene: Facebook shows users when a Custom Audience list was uploaded
Facebook added Custom Audience details to the “Why am I seeing this ad?” notification in News Feed ads in February. Users can see if...
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