Fahad HMay 29, 20191 min readLinkedIn looks to improve ad targeting, attribution capabilities with Drawbridge acquisitionLinkedIn announced on Tuesday it has entered a deal to acquire Drawbridge, an identity resolution platform that uses AI and machine...
Fahad HMay 29, 20193 min readFacebook gives game developers new ad options within Audience NetworkFacebook is introducing new ad options for mobile gaming advertisers, now making rewarded video and playable ads for game apps available...
Fahad HMay 23, 20196 min readFacebook Ads Manager issues are causing major headaches for advertisersLast November, three days before Black Friday, Facebook’s Ads Manager suffered an outage that left many advertisers unable to access...
Fahad HMay 22, 20191 min readLinkedIn company Pages now show Sponsored Content ad historyLinkedIn has launched an Ads tab for company Pages on its platform. Similar to Facebook’s Info & Ads tab for Pages, the LinkedIn Ads tab...
Fahad HMay 16, 20194 min readAdvertisers seeing dwindling results with Facebook’s 1% Lookalike AudiencesFacebook’s Lookalike Audiences have long been a favorite ad targeting tool for advertisers, allowing marketers to use Custom Audience...
Fahad HMay 14, 20193 min readFacebook warns advertisers ‘Clear History’ tool may impact ad targetingFacebook released an announcement Tuesday letting advertisers know that its coming “Clear History” tool — a feature that will allow users...
Fahad HMay 8, 20195 min readA transparency tool for Facebook advertisers is what marketers want mostFacebook has spent well over a year addressing user safety and data security concerns. Since 2017 it has more than doubled its security...
Fahad HMay 7, 20192 min readFacebook gives small businesses new advertising and engagement toolsFacebook is rolling out a series of new tools aimed at small and mid-sized businesses on Tuesday, three days into Small Business Week: an...
Fahad HMay 2, 20192 min readFacebook makes ThruPlay default for video campaigns, begins phasing out 10-second view optimizationFacebook is making ThruPlay the default buying option for video ad campaigns, the company announced Thursday. It will also begin the...
Fahad HMay 1, 20192 min readFacebook Messenger to get new lead gen templates, appointment bookingMessenger’s new lead gen template. Messenger is rolling out two new features for businesses: lead generation templates and an appointment...
Fahad HApr 30, 20191 min readQuora, Pinterest ads pixel integrations now available in Google Tag ManagerQuora’s Google Tag Manager integration. Pinterest and Quora are now approved Google Tag Manager vendors, making it easy for marketers to...
Fahad HApr 29, 20192 min readShopify adds new Facebook, Snapchat ad buying options from the e-commerce platformShopify is giving Facebook and Snapchat advertisers new ways to purchase ads through its e-commerce platform. On Monday the company...
Fahad HApr 26, 20192 min readSnap Select will let advertisers reserve video inventory at fixed CPMSnapchat announced Friday it is launching Snap Select to give advertisers using the platform’s six-second non-skippable ads access to...
Fahad HApr 25, 20193 min readFacebook ad revenue keeps rising, 3 million advertisers using Stories AdsSource: Facebook Facebook’s bet on Stories Ads looks like it is paying off. COO Sheryl Sandberg said Wednesday during the company’s first...
Fahad HApr 16, 20192 min readFacebook gives Ads Manager a design refresh and launches new cost cap bidding strategyFacebook announced on Tuesday it is refreshing its Ads Manager interface to improve navigation and deliver a cleaner design to help...
Fahad HApr 11, 20192 min readPinterest introduces new conversion features for Promoted Pins and VideosPinterest launched two new conversion tools for advertisers on Thursday, offering conversion optimization for Promoted Pin campaigns and...
Fahad HApr 11, 20192 min readFacebook to replace Exclude Categories with new brand safety ad filters“We are transitioning advertisers to the inventory filter over the coming weeks and plan to have the tool fully up and running by the end...
Fahad HApr 10, 20193 min readLush UK bids farewell to social. Will other brands follow suit?Lush UK, a cosmetics company known for its bathing products, dropped a major bomb on Tuesday when the company announced it was bidding...
Fahad HApr 2, 20191 min readVimeo bulks up its stock video inventory, giving video marketers access to more footageVimeo has added 1,000 video clips to its Stock Essential’s inventory, expanding the number of available videos paid members can use. The...
Fahad HApr 1, 20192 min readFirst-party hygiene: Facebook shows users when a Custom Audience list was uploadedFacebook added Custom Audience details to the “Why am I seeing this ad?” notification in News Feed ads in February. Users can see if...
