Pinterest lets brands target ads to people in their customer databases
Facebook started a trend in August 2012 when it announced the ability for brands to target ads on the social network to people in brands’...
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Twitter’s User Growth Stalled And Advertisers Don’t Care (Yet)
After Twitter reported stagnant user growth in the fourth quarter — with a decline in US users and an overall global bump of just three...
LinkedIn Intros B2B Spin On Facebook’s Custom Audiences To Target Ads
Twin Design / Shutterstock.com LinkedIn is ready to let advertisers use their own data to target ads on the business-centric social...
How Much A Snapchat Geofilter Costs At The Oscars & 5 Other Big Events
Brands can buy a Snapchat geofilter to put around the White House on Super Tuesday. Earlier this week, Snapchat made it possible for...
Nielsen Will Start Measuring Snapchat Ads
Snapchat’s ad business is only 16 months old, but it’s maturing quickly in 2016. At the same time as the mobile app is beginning to...
Canvas: Facebook’s Immersive Mobile Ad Experience Launches Internationally
Today, Facebook announced the international launch of Canvas, an immersive full-screen ad player that lives and breathes on Facebook’s...
Snapchat For Social Good
For anyone who works in tech and media, the new year starts with the annual Consumers Electronics Show (CES) in Las Vegas during the...
Instagram Now Has More Advertisers Than Twitter
Twin Design / Shutterstock.com 2015 was a big year for Instagram’s advertising business. It rolled out new ad formats that could contain...
Making The Most Of Social Media, Even When It’s Not Driving Sales
Despite much of the hype around social media “Buy” buttons and shoppable links, social channels such as Facebook, Twitter, Instagram and...
Here Are Nine Brands That Advertised On Snapchat For The Super Bowl
last year’s Super Bowl, when the four-year-old company was just fresh off the announcement of Snapchat Discover, and brands like Mountain...
FAQ: All About How Twitter’s “New Improved” Timeline Works
Twitter introduced its new timeline Wednesday. Yes, that timeline. This is the big rumored change that sent #RIPTwitter trending and...
Viacom Extends Snapchat Ad Deal & Will Now Sell Snapchat’s Ad Inventory
Previously, Viacom had an ad and content deal that included both Comedy Central and MTV content on the Snapchat “Discover” page....
Twitter’s New “First View” Ad Spot Gives Video Ads Top Billing For 24 Hours
If scroll blindness is the new banner blindness, Twitter is rolling out a potential solution for advertisers looking for maximum...
Instagram Now Offers 60-Second Video Ads
Move over, 15-second Instagram videos. There’s a new guy in town: 60-second Instagram video ads, giving marketers an opportunity to tell...
Twitter Gets Serious With Its Million-Dollar Branded Emoji
After launching the hyped Twitter branded emoji last year, the company is gearing up, Super Bowl style (and effectively priced just like...
How Social Media Data Can Guide You Through The Advertising Odyssey
However, research is time-consuming and requires agencies to spend countless hours trying to cull data and insights needed to prove a...
AdStage Launches “Automate” To Power PPC Automation Across Search And Social Ad Networks
Self-serve campaign management platform AdStage has announced the launch of a new product called Automate to help advertisers optimize...
Marketers Can’t Target Ads to Twitter VIPs
If you were a marketer hoping to reach the Twitter elite through its ad platform, think again. Re/code reports that Twitter VIPs are not...
Auto Ad Tech Platform PureCars Can Now Retarget You On Facebook With The Exact Car You’re Interested
Ad retargeting on Facebook for cars is not like it is for, say, a pair of boots. So this week, auto-focused ad tech firm PureCars...
Twitter To Up The Ad Ante With 30-Second Skippable Pre-Roll Ads
Looks like long form at Twitter isn’t only being limited to tweets. Digiday is reporting that Twitter is now offering pre-roll...
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