Facebook started a trend in August 2012 when it announced the ability for brands to target ads on the social network to people in brands’...

After Twitter reported stagnant user growth in the fourth quarter — with a decline in US users and an overall global bump of just three...

Twin Design / Shutterstock.com LinkedIn is ready to let advertisers use their own data to target ads on the business-centric social...

Brands can buy a Snapchat geofilter to put around the White House on Super Tuesday. Earlier this week, Snapchat made it possible for...

Snapchat’s ad business is only 16 months old, but it’s maturing quickly in 2016. At the same time as the mobile app is beginning to...

Today, Facebook announced the international launch of Canvas, an immersive full-screen ad player that lives and breathes on Facebook’s...

For anyone who works in tech and media, the new year starts with the annual Consumers Electronics Show (CES) in Las Vegas during the...

Twin Design / Shutterstock.com 2015 was a big year for Instagram’s advertising business. It rolled out new ad formats that could contain...

Despite much of the hype around social media “Buy” buttons and shoppable links, social channels such as Facebook, Twitter, Instagram and...

last year’s Super Bowl, when the four-year-old company was just fresh off the announcement of Snapchat Discover, and brands like Mountain...

Twitter introduced its new timeline Wednesday. Yes, that timeline. This is the big rumored change that sent #RIPTwitter trending and...

Previously, Viacom had an ad and content deal that included both Comedy Central and MTV content on the Snapchat “Discover” page....

If scroll blindness is the new banner blindness, Twitter is rolling out a potential solution for advertisers looking for maximum...

Move over, 15-second Instagram videos. There’s a new guy in town: 60-second Instagram video ads, giving marketers an opportunity to tell...

After launching the hyped Twitter branded emoji last year, the company is gearing up, Super Bowl style (and effectively priced just like...

However, research is time-consuming and requires agencies to spend countless hours trying to cull data and insights needed to prove a...

Self-serve campaign management platform AdStage has announced the launch of a new product called Automate to help advertisers optimize...

If you were a marketer hoping to reach the Twitter elite through its ad platform, think again. Re/code reports that Twitter VIPs are not...

Ad retargeting on Facebook for cars is not like it is for, say, a pair of boots. So this week, auto-focused ad tech firm PureCars...

Looks like long form at Twitter isn’t only being limited to tweets. Digiday is reporting that Twitter is now offering pre-roll...