If you’re a small business owner, the title of this article may not sit well with you. After all, there’s no shortage of online articles...

Have you ever felt so strongly about something you read online that you wanted your posted comment to stand out? This week, a New York...

Another year, another record and double-digit growth for digital advertising in the US. Digital ad spend topped $59.6 billion in 2015, a...

Advertisers can target the same Nielsen designated market areas in the US that their TV buys are reaching and select dayparts in...

Twitter ads editor, which was released last August, is improving functionality to support ad groups, making the tool more attractive for...

For those of you unaware of the acronym, SMAC stands for Social, Mobile, Analytics and Cloud. In my last post, I discussed the importance...

When you think about the persona of a video-gamer or a sci-fi movie buff, you may draw up images of the stereotypical “Star Wars”...

Which brands, agencies and partners are most innovative on Twitter? The social network would like to know. This year, the annual Twitter...

Pinterest’s ad marketplace is expanding its borders. The Wall Street Journal reports today that Pinterest is opening its advertising...

There are multiple ways you can structure a Facebook advertising account. What I’d like to share today is a tried-and-true method I’ve...

Get ready for video ads in your Facebook Instant Articles. With video having such popularity as of late, the social network has...

Social ROI. What does it mean to you? Besides new followers and fans. Besides clicks and shares. Hard cash. A Facebook fan’s value. The...

Twitter has finally hopped aboard the universal tracking tag wagon. It’s been in the works for some time, and now the universal website...

The expanding reach and connectivity of digital video advertising provides marketers with improved outlets for engagement. Increasingly,...

To help advertisers better understand how well their ads are competing in the auction, Facebook is rolling out Delivery Insights in Ads...

The Adobe Marketing Cloud logo, rendered as 3-D Adobe is unleashing today what it describes as the next-gen version of its Marketing...

On its 10th birthday, Twitter is taking stock of the many ways brands and advertisers have tapped into the Twitter zeitgeist to connect...

Birthday parties are usually happy affairs. Cakes, candles, balloons, maybe a clown. But don’t expect there to be much celebrating of...

Your Pinterest experience is about to get richer and more interactive — with video ads, that is. Video ads have been a consideration for...

Alexander Supertramp / Shutterstock.com Tumblr was supposed to speed up Marissa Mayer’s turnaround of Yahoo when the portal announced it...