Fahad HJun 15, 20162 min readTwitter will let brands target ads based on the emojis people use ?????Today is June 15, not April 1, which means this is a real thing that’s happening. Twitter is going to let brands target ads based on the...
Fahad HJun 15, 20164 min readFacebook: 1.15 billion people log in using at least two devices or browsers every 3 monthsFacebook has finally put a number on how many people are flitting around from different devices and browsers in an effort to demonstrate...
Fahad HJun 14, 20162 min readPinterest adds site, app retargeting to its ad-targeting optionsAt this point, it’s almost becoming more newsworthy if a major digital platform does not let brands retarget people who check out their...
Fahad HJun 14, 20163 min readFacebook is putting maps in ads and will measure store visitsFacebook is adding maps to its location-based local awareness ads to give brands a better chance you’ll visit their locations. And if you...
Fahad HJun 13, 20166 min readMicrosoft’s LinkedIn acquisition represents huge opportunity for Bing AdsCredit: Microsoft Today, Microsoft announced it will acquire the B2B social media platform LinkedIn for a whopping $26.2 billion in cash....
Fahad HJun 13, 20162 min readAs Snapchat’s ad biz expands, it’s pressing for shorter adsPeople should expect to start seeing a lot more ads on Snapchat soon. But they may end up seeing less of each ad. On Monday, Snapchat...
Fahad HJun 8, 20162 min readPinterest starts to measure the in-store sales impact of Promoted PinsYesterday, Pinterest announced a relationship with Oracle Data Cloud to measure the company’s impact on in-store sales. Oracle...
Fahad HJun 6, 20163 min readYour brand refresh: What should you expect from social?Several weeks ago, Instagram surprised users around the world with a colorful new direction for its logo. The new design began appearing...
Fahad HJun 3, 20162 min readTwitter is testing carousel ads again, but a different typeA little more than a year after Twitter began testing carousel ads that could include multiple app install ads, the company will now...
Fahad HMay 27, 20161 min readFacebook plans to close LiveRail ad exchange to focus on Audience NetworkFacebook is winding down LiveRail, the video ad tech business it acquired in 2014. In 2015, LiveRail began to power ad serving for all...
Fahad HMay 25, 20163 min readWhy you should be looking at Facebook’s Audience NetworkJust a few months ago, Facebook announced that its Audience Network was on track for a $1 billion annual run rate. Pretty impressive for...
Fahad HMay 23, 20163 min readROI beyond likes and shares: 5 ways calls validate social ad spendingSocial media advertising is on the rise and set to increase exponentially. In fact, a CMO survey of marketing executives reveals a...
Fahad HMay 12, 20162 min readPinterest to become an affiliate’s best friend againAffiliates are about to love Pinterest once again. Fifteen months ago, Pinterest banned affiliate links from the image social network,...
Fahad HMay 11, 20163 min readTwitter renewed its upfront deals with these three agenciesTwitter didn’t have a great first quarter. Its monthly audience grew, but not by a lot. Its revenue grew, but not by as much as Wall...
Fahad HMay 10, 20163 min readFacebook brings its retargeted ads to Instagram, travel brandstanuha2001 / Shutterstock.com Have you noticed more ads popping up in your Facebook feed effectively saying, “Hey, I noticed you were...
Fahad HMay 10, 20163 min readFacebook now lets brands target ads based on how much time, money you spent on their sites, appsAds on Facebook are about to get even more reflective of what you did on a brand’s site or app. Two and a half years after Facebook...
Fahad HMay 9, 20164 min readDeep-dish digital: The most Instagrammed restaurants in AmericaWhen setting out to plan social media campaigns for big brands, there is a long list of factors to juggle. Marketers need to manage a...
Fahad HApr 28, 20162 min readLinkedIn’s sponsored content pivot helps ad revenue hit $154.1 millionGeorge Dolgikh / Shutterstock.com Like seemingly every other digital media company, LinkedIn has been pivoting its ad business toward...
Fahad HApr 28, 20162 min readPromoted Tweets with hashtags have higher CPAs, lower CTRs — & other surprises for DR advTwitter released some surprising findings on factors that can make for successful promoted tweets in direct response advertising...
Fahad HApr 28, 20164 min read7 reasons your Instagram Ads aren’t convertingI’d rather see comedian Amy Schumer spit up milk than watch most Instagram Sponsored Ads. That was an actual thought I had when I was...
