Twitter will let brands target ads based on the emojis people use ?????
Today is June 15, not April 1, which means this is a real thing that’s happening. Twitter is going to let brands target ads based on the...
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Facebook: 1.15 billion people log in using at least two devices or browsers every 3 months
Facebook has finally put a number on how many people are flitting around from different devices and browsers in an effort to demonstrate...
Pinterest adds site, app retargeting to its ad-targeting options
At this point, it’s almost becoming more newsworthy if a major digital platform does not let brands retarget people who check out their...
Facebook is putting maps in ads and will measure store visits
Facebook is adding maps to its location-based local awareness ads to give brands a better chance you’ll visit their locations. And if you...
Microsoft’s LinkedIn acquisition represents huge opportunity for Bing Ads
Credit: Microsoft Today, Microsoft announced it will acquire the B2B social media platform LinkedIn for a whopping $26.2 billion in cash....
As Snapchat’s ad biz expands, it’s pressing for shorter ads
People should expect to start seeing a lot more ads on Snapchat soon. But they may end up seeing less of each ad. On Monday, Snapchat...
Pinterest starts to measure the in-store sales impact of Promoted Pins
Yesterday, Pinterest announced a relationship with Oracle Data Cloud to measure the company’s impact on in-store sales. Oracle...
Your brand refresh: What should you expect from social?
Several weeks ago, Instagram surprised users around the world with a colorful new direction for its logo. The new design began appearing...
Twitter is testing carousel ads again, but a different type
A little more than a year after Twitter began testing carousel ads that could include multiple app install ads, the company will now...
Facebook plans to close LiveRail ad exchange to focus on Audience Network
Facebook is winding down LiveRail, the video ad tech business it acquired in 2014. In 2015, LiveRail began to power ad serving for all...
Why you should be looking at Facebook’s Audience Network
Just a few months ago, Facebook announced that its Audience Network was on track for a $1 billion annual run rate. Pretty impressive for...
ROI beyond likes and shares: 5 ways calls validate social ad spending
Social media advertising is on the rise and set to increase exponentially. In fact, a CMO survey of marketing executives reveals a...
Pinterest to become an affiliate’s best friend again
Affiliates are about to love Pinterest once again. Fifteen months ago, Pinterest banned affiliate links from the image social network,...
Twitter renewed its upfront deals with these three agencies
Twitter didn’t have a great first quarter. Its monthly audience grew, but not by a lot. Its revenue grew, but not by as much as Wall...
Facebook brings its retargeted ads to Instagram, travel brands
tanuha2001 / Shutterstock.com Have you noticed more ads popping up in your Facebook feed effectively saying, “Hey, I noticed you were...
Facebook now lets brands target ads based on how much time, money you spent on their sites, apps
Ads on Facebook are about to get even more reflective of what you did on a brand’s site or app. Two and a half years after Facebook...
Deep-dish digital: The most Instagrammed restaurants in America
When setting out to plan social media campaigns for big brands, there is a long list of factors to juggle. Marketers need to manage a...
LinkedIn’s sponsored content pivot helps ad revenue hit $154.1 million
George Dolgikh / Shutterstock.com Like seemingly every other digital media company, LinkedIn has been pivoting its ad business toward...
Promoted Tweets with hashtags have higher CPAs, lower CTRs — & other surprises for DR adv
Twitter released some surprising findings on factors that can make for successful promoted tweets in direct response advertising...
7 reasons your Instagram Ads aren’t converting
I’d rather see comedian Amy Schumer spit up milk than watch most Instagram Sponsored Ads. That was an actual thought I had when I was...
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