Even Twitter sounds bummed about its latest quarterly earnings report. “We’re seeing a continuation of the trends discussed last quarter...

On a day that one high-profile tech company that had notoriously struggled for years to define itself gave up its independence — and soon...

Whether it’s performance-driven advertising, awareness or engagement you’re seeking, Facebook undoubtedly offers the best targeting...

Brands big and small have deployed Facebook Ads. They can come up with an inspirational post to help their fans start their mornings....

Twitter’s latest deal with the NBA marks one first for the social network and one for its relationship with the sports league. First, the...

In the last few years, Facebook has developed new features to become one of the strongest platforms for sharing video content. The social...

Tumblr is in a bad way. Three years after Yahoo bought the company in a $1.1 billion deal, the social network is having such a hard time...

Sometimes mobile app developers might be better off burning their money than spending it on an app install ads. Sure, the ads may get...

Many PPC marketers are frustrated. Why? Because they feel like AdWords is no longer an option. Over the past few years, CPCs have...

Facebook earlier this year launched its Canvas ad product, and let’s face it — it’s pretty well done. In case you missed the fanfare,...

SocialPro 2016 conference in Seattle. Kerns, vice president of research & insights at Spredfast, provided a wealth of insights in this...

As always, SMX was chock full of new ideas and actionable content. One of the struggles that many media teams face is the disconnect...

Evan Lorne / Shutterstock.com Remember bookstores. Remember how if you wanted a book you had to put in the extra effort required to...

1.09 billion users, Facebook is an advertiser’s dream come true. But this immense reach also brings with it a lot of challenges. As...

Some publishers and creators are already making money from using Facebook Live. Facebook pays them. But Facebook isn’t going to pay...

tanuha2001 / Shutterstock.com As of last count, Instagram had 500 million monthly active users and (already) more advertisers than...

Chukcha / Shutterstock.com Six months have passed since my last Instagram-focused column, so it’s a good time to provide an update on the...

Snapchat’s Everest Live Story used pre-recorded footage that the company’s curation team polished in production. Snapchat’s Live Stories...

Maybe Facebook doesn’t need to own the entire ad tech stack to overtake the entire digital ad ecosystem. Or maybe Facebook just doesn’t...

An image board in Unmetric’s new Discover feature When a brand wants to conduct a social media or other online campaign, the first step...