Instagram is a place to see great photos and videos. It is not a great place to see photos and videos. But it’s becoming a better one....

Pinterest wants brands to feel like they already have an attentive audience to advertise to on its platform. So after adding the ability...

Facebook will now show offer codes while on a brand’s site and save them to a new Offers tab. When Facebook introduced Offers in February...

Twin Design / Shutterstock.com A little over a year since announcing Facebook would support vertical videos, the social network is making...

Facebook didn’t pony up $22 billion for WhatsApp just for its messaging app. Facebook was exchanging one type of currency for another...

Long story short: After pushing for shorter video ads around the time it began to intersperse ads between people’s Stories in June and...

Facebook dominates in terms of ad dollars and performance and has the user base and engagement to back up growth that doesn’t seem to be...

Facebook dropped its hard and fast 20 percent text limit for ad images. During that now-lapsed policy, ads with more than 20 percent text...

After rolling out a diet version of video ads last year, Pinterest is ready with the real thing, or at least something closer to it. On...

Social advertising used to be about brands inserting themselves in people’s content feeds. It still is. But it’s also become about brands...

rvlsoft / Shutterstock.com If Pinterest wants more brand advertisers to buy its ads — and it appears that it does — then it needs to make...

Instagram’s direct-response advertising business was born a year ago with a silver spoon in its mouth. Its parent company, Facebook, had...

“The Voice on Snapchat” will be the first NBCUniversal program to air on Snapchat as part of the two companies’ deal. The semblance...

Instagram has brought a ringer to its recently escalated rivalry with Snapchat. To give its new Stories product more than a fighting...

If Twitter can get more people tweeting about brands’ ads, then maybe brands will count those free tweets’ audiences as extra impressions...

Facebook Live is taking a step into monetization territory, AdAge reports. The company has confirmed that it has begun testing mid-roll...

There are two ways to get someone to do something: Encourage them with some kind of carrot or command them with some sort of stick. With...

One topic dominated Facebook’s second-quarter earnings call on Wednesday. Not the company’s monster quarter. Not video. Not Facebook...

Facebook is growing the amount of money it makes per person using its service twice as fast as it’s getting new people to use its service...

Measurement-savvy execs are about as important to a digital media company today as a three-point shooter is to an NBA team. So it’s a big...