Fahad HOct 5, 20164 min readHow Pinterest is cracking the social commerce codehurdle for marketers and advertisers alike. However, with over 100 million monthly active users globally, Pinterest is one channel that...
Fahad HOct 3, 20167 min readWhat brands should know about Facebook’s new and upcoming average watch time metricsYou already know about Facebook over-calculating how much time people spent, on average, watching Pages’ organic videos and brands’ video...
Fahad HSep 30, 20165 min readUp close at SMX: Using paid search and social togetherFrom left to right: Pamela Parker, Executive Features Editor, Marketing Land & Search Engine Land; Tara Siegel, Senior Director of Social...
Fahad HSep 27, 20162 min readFacebook’s advertiser count surpasses 4 million brands, with 20% buying video adsBack in March 2016, you might remember Facebook announcing that three million businesses actively advertise on its social network. Well,...
Fahad HSep 22, 20161 min readTwitter’s app install ads go native inside its ad networkrvlsoft / Shutterstock.com Twitter is sprucing up the look of advertisers’ mobile app install ads within its in-app ad network. On...
Fahad HSep 22, 20162 min readInstagram now has more than 500,000 active advertisersA year after officially opening up its ad business to all advertisers, Instagram is getting more and more brands to buy its ads and...
Fahad HSep 21, 20164 min readFacebook wants to show brands how its ads measure up against TV, othersOn Wednesday, Facebook announced a wave of ad measurement news that even Facebook’s VP of measurement, Brad Smallwood, admitted were...
Fahad HSep 20, 20165 min readCan an ad-free, subscription-based social network exist?Is this a crazy idea? Well, I’m just going to get right to it. Why isn’t there an ad-free, subscription-based social media platform out...
Fahad HSep 20, 20163 min readFacebook’s new retail ads show in-store product availability, can be aimed at likely visitorsFacebook has been trying to help boost retailers’ online sales for years. But online remains the future of retail, and brick-and-mortar...
Fahad HSep 19, 20162 min readTwitter’s relaxed character limit doesn’t apply to ads, but there’s a workaroundIt’s finally happening. Starting today — four months after announcing it would do so — Twitter will no longer count photos, videos, polls...
Fahad HSep 16, 20163 min readInstagram’s redesigned call-to-action button gets more clicks for gaming brands, new featuresInstagram’s redesigned call-to-action button on its direct-response ads has contributed to higher conversion rates at lower effective...
Fahad HSep 15, 20163 min read4 solutions to dial in your Facebook attributionTwin Design / Shutterstock.com So you’re advertising on Facebook and have a good handle on the levers that drive performance, but one...
Fahad HSep 13, 20163 min readSnapchat adopts Facebook-style ad targeting like email, mobile device matchingSnapchat is rolling out new ad targeting options that challenge its anti-creepy advertising stance and could be used to execute the type...
Fahad HSep 12, 20162 min readFacebook Messenger adds buy button, native payments and links bots to Facebook adsFacebook Messenger bots can now serve as standalone storefronts. On Monday, Facebook Messenger made it easier for companies to sell...
Fahad HSep 8, 20162 min readFacebook makes it easier for brands to cross-post videos produced by publishersFacebook made clear earlier this year that it’s cool with marketers paying publishers to produce branded videos and distribute them for...
Fahad HSep 8, 20163 min readLinkedIn conversion tracking is here! 4 things you need to knowToday, LinkedIn’s Marketing Solutions team announced the official release of its native conversion tracking for Sponsored Content and...
Fahad HSep 8, 20163 min readLinkedIn’s new conversion tracking will break down purchases, sign-ups by audience segmentscyther5 / Shutterstock.com This could be a really short article. LinkedIn is rolling out a way for advertisers to track when their ads...
Fahad HSep 2, 20165 min readHow social is revealing a new world for the travel industryBut the season passing doesn’t mean the learning stops with the first fall leaves: Social media teams have spent the past few months...
Fahad HSep 1, 20161 min readPeriscope gets monetized: New Twitter functionality makes brands moneyWith video being so prevalent in our online interactions, and all brands taking notice, Twitter is giving itself and brands an...
Fahad HAug 31, 20162 min readFacebook pressures advertisers to cut mobile page load speeds or it’ll cut their reachFotos593 / Shutterstock.com Facebook has sent out a warning to advertisers: Cut down the time it takes to load your webpages, or we’ll...
