hurdle for marketers and advertisers alike. However, with over 100 million monthly active users globally, Pinterest is one channel that...

You already know about Facebook over-calculating how much time people spent, on average, watching Pages’ organic videos and brands’ video...

From left to right: Pamela Parker, Executive Features Editor, Marketing Land & Search Engine Land; Tara Siegel, Senior Director of Social...

Back in March 2016, you might remember Facebook announcing that three million businesses actively advertise on its social network. Well,...

rvlsoft / Shutterstock.com Twitter is sprucing up the look of advertisers’ mobile app install ads within its in-app ad network. On...

A year after officially opening up its ad business to all advertisers, Instagram is getting more and more brands to buy its ads and...

On Wednesday, Facebook announced a wave of ad measurement news that even Facebook’s VP of measurement, Brad Smallwood, admitted were...

Is this a crazy idea? Well, I’m just going to get right to it. Why isn’t there an ad-free, subscription-based social media platform out...

Facebook has been trying to help boost retailers’ online sales for years. But online remains the future of retail, and brick-and-mortar...

It’s finally happening. Starting today — four months after announcing it would do so — Twitter will no longer count photos, videos, polls...

Instagram’s redesigned call-to-action button on its direct-response ads has contributed to higher conversion rates at lower effective...

Twin Design / Shutterstock.com So you’re advertising on Facebook and have a good handle on the levers that drive performance, but one...

Snapchat is rolling out new ad targeting options that challenge its anti-creepy advertising stance and could be used to execute the type...

Facebook Messenger bots can now serve as standalone storefronts. On Monday, Facebook Messenger made it easier for companies to sell...

Facebook made clear earlier this year that it’s cool with marketers paying publishers to produce branded videos and distribute them for...

Today, LinkedIn’s Marketing Solutions team announced the official release of its native conversion tracking for Sponsored Content and...

scyther5 / Shutterstock.com This could be a really short article. LinkedIn is rolling out a way for advertisers to track when their ads...

But the season passing doesn’t mean the learning stops with the first fall leaves: Social media teams have spent the past few months...

With video being so prevalent in our online interactions, and all brands taking notice, Twitter is giving itself and brands an...

Fotos593 / Shutterstock.com Facebook has sent out a warning to advertisers: Cut down the time it takes to load your webpages, or we’ll...