Fahad HNov 3, 20165 min readShould you be using LinkedIn Ads?All too often, I hear two complaints about LinkedIn Ads: It’s too expensive. It doesn’t work. Generally, when I hear this feedback, it’s...
Fahad HNov 2, 20163 min readFacebook’s Q3 2016 earnings call: Ad load issues, ad-blocker blocking, a video-only feedA lot of things can be learned from Facebook’s third-quarter earnings call on Wednesday. For starters, word choice matters. In July 2016,...
Fahad HNov 1, 20162 min readIAB: Mobile made up nearly half of $32.7 billion record internet revenues in first half of 2016Internet revenues surpassed another record high in the first half of 2016 to hit $32.7 billion, according to the IAB report conducted by...
Fahad HOct 31, 20162 min readSnaplytics launches Snapchat analyticsA screen from Snaplytics A Danish startup is now offering a new analytics service for Snapchat’s disappearing videos and photos that it...
Fahad HOct 31, 20165 min readWhat Snapchat’s Discover ad sales shift may mean for marketersSnapchat’s reported plan to take full control of ad sales from publishers in its Discover section isn’t simply a bad thing for those...
Fahad HOct 28, 20161 min readReddit launches ad targeting product based on site visitsReddit user? The social news site has an update for you. Earlier this week, Reddit CEO Steve Huffman made an announcement that may have...
Fahad HOct 27, 20164 min readWhat advertisers should know from Twitter’s Q3 2016 earnings callTwitter’s third-quarter earnings report and corresponding call with analysts on Thursday covered a lot of things you probably already...
Fahad HOct 27, 20167 min readQ4 must-knows for CMOs: Crucial developments across channelsIn any of those scenarios, having a firm grasp of the current state of digital is critical to success. And if you haven’t tuned in...
Fahad HOct 27, 20162 min readTwitter’s Q3 2016 Earnings Report in 5 ChartsTwitter released its third-quarter earnings results on Thursday morning. Here’s a quick rundown of how the social network’s business is...
Fahad HOct 26, 20162 min readQ3 Reports: Facebook continues to see significant ad spend growthAdvertisers keep increasing investment in Facebook, third-quarter reports from Kenshoo and Merkle both found. According to Kenshoo data...
Fahad HOct 24, 20164 min readOctober surprise: When brands enter the political discussionOver the past few months, it’s grown increasingly difficult to enter a lengthy discussion without drifting into politics. Between the...
Fahad HOct 20, 20161 min readFueled by the Audience Network, Facebook advertisers saw higher Q3 spends & returnsA new report from social ad automation company Nanigans shows substantial growth in both YoY Facebook ad spend and on the overall Return...
Fahad HOct 13, 20161 min readPinterest’s monthly user base hits 150 million people, up 50% from last yearI AM NIKOM / Shutterstock.com Pinterest isn’t done growing, but it still has a ways to go. On Thursday, the social network/search engine...
Fahad HOct 13, 20164 min readFacebook will rank Audience Network publishers’ ad slots, price them accordinglyIf the Facebook News Feed is beachfront property for advertisers, its ad network of third-party publishers’ sites and apps, Audience...
Fahad HOct 13, 20164 min read10 tips for retailers’ Q4 social advertisingKnowing how to navigate the waters can mean the difference between a highly successful quarter and one that leaves you feeling that...
Fahad HOct 12, 20164 min readNavigating the new waters of live contentreleased its own version of live content sharing in the form of “Stories.” The feature functions suspiciously like Snapchat, with content...
Fahad HOct 12, 20161 min readHow Facebook is dealing with ads overcrowding the News Feed, explained in 42 secondsSome time next year, Facebook expects to have maxed out the ratio of ads to normal posts in people’s news feeds. That could mean Facebook...
Fahad HOct 12, 20163 min readWhat marketers should know about Instagram’s latest tests and rolloutsChukcha / Shutterstock.com Much like with Facebook, the team at Instagram regularly tweaks the ad experience in a bid to improve...
Fahad HOct 11, 20162 min readFacebook tests ads in Groups, potentially easing ad load issueMore than one billion people use Facebook Groups every month, and now the social network is starting to let advertisers join the cliques....
Fahad HOct 10, 20166 min readSnapchat’s latest Stories tab redesign adds post-roll ads, playlistsSnapchat is rolling back the redesign it made in June to its all-important Stories tab and rolling out new features, like Story Playlists...
