All too often, I hear two complaints about LinkedIn Ads: It’s too expensive. It doesn’t work. Generally, when I hear this feedback, it’s...

A lot of things can be learned from Facebook’s third-quarter earnings call on Wednesday. For starters, word choice matters. In July 2016,...

Internet revenues surpassed another record high in the first half of 2016 to hit $32.7 billion, according to the IAB report conducted by...

A screen from Snaplytics A Danish startup is now offering a new analytics service for Snapchat’s disappearing videos and photos that it...

Snapchat’s reported plan to take full control of ad sales from publishers in its Discover section isn’t simply a bad thing for those...

Reddit user? The social news site has an update for you. Earlier this week, Reddit CEO Steve Huffman made an announcement that may have...

Twitter’s third-quarter earnings report and corresponding call with analysts on Thursday covered a lot of things you probably already...

In any of those scenarios, having a firm grasp of the current state of digital is critical to success. And if you haven’t tuned in...

Twitter released its third-quarter earnings results on Thursday morning. Here’s a quick rundown of how the social network’s business is...

Advertisers keep increasing investment in Facebook, third-quarter reports from Kenshoo and Merkle both found. According to Kenshoo data...

Over the past few months, it’s grown increasingly difficult to enter a lengthy discussion without drifting into politics. Between the...

A new report from social ad automation company Nanigans shows substantial growth in both YoY Facebook ad spend and on the overall Return...

I AM NIKOM / Shutterstock.com Pinterest isn’t done growing, but it still has a ways to go. On Thursday, the social network/search engine...

If the Facebook News Feed is beachfront property for advertisers, its ad network of third-party publishers’ sites and apps, Audience...

Knowing how to navigate the waters can mean the difference between a highly successful quarter and one that leaves you feeling that...

released its own version of live content sharing in the form of “Stories.” The feature functions suspiciously like Snapchat, with content...

Some time next year, Facebook expects to have maxed out the ratio of ads to normal posts in people’s news feeds. That could mean Facebook...

Chukcha / Shutterstock.com Much like with Facebook, the team at Instagram regularly tweaks the ad experience in a bid to improve...

More than one billion people use Facebook Groups every month, and now the social network is starting to let advertisers join the cliques....

Snapchat is rolling back the redesign it made in June to its all-important Stories tab and rolling out new features, like Story Playlists...