tanuha2001 / Shutterstock.com Twitter is phasing out its lead generation ad format that brands could use to request people’s names,...

Copyright by World Economic Forum/Photo by Michael Wuertenberg What keeps Google at the top of WPP’s media supplier list? “The power of...

Math is hard, even for Facebook. And it’s getting harder to trust Facebook’s math, even as the social network fine-tunes its...

Facebook’s string of measurement errors disclosed since September has some marketers shook up, even if those marketers weren’t directly...

Here are eight companies that are doing social media right, examples of their campaigns along with some takeaways that you can apply to...

Under pressure from activists and lawmakers, Facebook moved recently to prohibit using its “Ethnic Affinities” targeting in conjunction...

Facebook is returning its Marketing Partners (née Preferred Marketing Developers) program to its roots as a roster of advertising and...

Facebook’s ad-tech strategy grows ever more insular. Facebook has decided to stop operating its Atlas ad server but will continue to run...

In a sort of course correction, Facebook made several announcements Wednesday pertaining to audience and ads measurement on the social...

A few months after introducing click-to-play video ads, Pinterest is catching up with the times — and competitors like Facebook, Twitter,...

Native advertising is fast becoming a powerful digital marketing strategy, as traditional display and banner ads become less and less...

No, Facebook isn’t getting rid of its pseudo-racial ad targeting option. No, it hasn’t decided to prevent advertisers from using it to...

When I log onto Twitter or Facebook, it’s like a million voices cry out… and never stop talking. It can get tiresome. I don’t see updates...

If you’re not using all the tools in Facebook’s ROI kit in the next few weeks through the busy holiday shopping season, you don’t have...

The individual who, for six years, has overseen the growth and recent deceleration of Twitter’s advertising business, Adam Bain, has...

rvlsoft / Shutterstock.com On Wednesday, Pinterest added marketing measurement and data companies to its Marketing Partners (née...

Early this year, mobile web inventory was added on top of in-app placements, and then more recently, Facebook announced the expansion of...

In California — and other states like Texas and New York — you’re not allowed to visibly promote a political candidate within 100 feet of...

Today Facebook officially made it possible for marketers to turn their Messenger bots into ad bots. After testing sponsored messages...

online influencer marketing. Rest assured, the FTC’s initial foray into guidance will not be its last, and it is quite evident that it’s...