Twitter ad revenue up 21% in Q2, ad engagement growth continues to slow
Twitter generated $727 million in ad revenue during the second quarter of 2019, a 21% increase year-over-year. The company reports total...
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Facebook’s search ad test is extending to more accounts
Facebook has been testing ads in its search results for more than six months, but only with a select few advertisers. Now that test is...
Has Instagram increased its ad load? Marketers report as many as 1 in 4 posts are ads
Recently, a colleague mentioned that she had noticed a significant surge in the number of Instagram ad placements. Conducting a quick...
Pinterest’s new Mobile Ad Tools let you create, manage campaigns from your phone
Pinterest launched Mobile Ad Tools this week. Pinterest has introduced new Mobile Ads Tools that allow advertisers to create campaign on...
Facebook reported strong ad revenue growth in Q2, Instagram ads continue to drive impression growth
Facebook earned $16.6 billion in ad revenue for the second quarter of 2019, a 28% increase year-over-year. Facebook CFO David Wehner said...
Snap continues to march forward with solid gains during the second quarter of 2019
Snap, the company behind Snapchat, reported a 48% year-over-year increase in revenue for the second quarter of 2019, reaching $388...
Heads up, advertisers: Facebook is shrinking mobile News Feed ad space
Facebook is making changes to the aspect ratio for posts and ads in its mobile News Feed. Beginning August 19, posts and ads in the...
Ready for the holidays? 1 in 5 US consumers starts holiday shopping in October or earlier
Back to school shopping is in full swing, which means the holiday shopping season is right around the corner. One in five U.S. consumers...
HubSpot’s free users get a premium upgrade
Users of HubSpot’s free CRM tools will now be able to send targeted emails and manage social ad spending, according to an announcement...
Facebook shows users more details about data used to target ads
Facebook is introducing new details to its “Why I’m seeing this ad” feature for users. It now shows the interests and categories used to...
LinkedIn updates Campaign Manager, adds brand awareness, conversion campaign options
LinkedIn Campaign Manager objective options. LinkedIn is adding three new features to its Campaign Manager advertising platform, along...
Facebook warns Pages it is downgrading posts that use exaggerated health claims to promote products
Facebook announced on Tuesday it has made ranking updates to its News Feed algorithm, aiming to reduce posts that contain exaggerated or...
Facebook brings back reach estimates for Custom Audiences
Facebook is reinstalling reach estimates for Custom Audiences, a tool that allows advertisers to estimate audience size for their Custom...
Instagram to start showing ads in Explore tab
Instagram announced Wednesday that it is introducing ads in its Explore tab, the section where users can browse content and discover new...
LinkedIn Pages get new CTA buttons, mobile editing capabilities, more
LinkedIn analytics for CTA buttons LinkedIn is rolling out new features for page admins on Wednesday, now making it possible to add...
Welcome to the next era of social media marketing
At this year’s F8 Developer’s Conference, Facebook CEO Mark Zuckerberg stood on stage and announced, “The future is private.” It was a...
Facebook launches new market research app after pulling similar app in January
Facebook has rolled out a new Study from Facebook marketing research program that involves users downloading an app to collect data from...
Women make up majority of influencer community, still earn less than male influencers
The influencer community is one of the rare businesses where women dominate the field. Across all industries – travel, fashion,...
Facebook Video Creation Kit gets new editing, resizing options and ‘Save’ feature
Facebook introduced several new Video Creation Kit features Tuesday, including a tool that will automatically create multiple versions of...
Instagram advertisers can now convert organic influencer posts into ads
Instagram is rolling out branded content ads to all advertisers, making it possible for brands to create ads using organic posts from the...
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