Two years after introducing a rival to Google Analytics, albeit a limited one, Facebook is renaming Analytics for Apps as Facebook...

In the growing rivalry between Facebook Inc. and Snapchat’s parent company Snap Inc., Facebook’s strategy seems to be copying Snapchat’s...

Twitter is ramping up the revenue options for its live-streaming app, Periscope. A couple of weeks after inserting ads before some...

Facebook execs continue to caution investors that its advertising revenue growth will soon decelerate. But so far, the social network’s...

One of the issues plaguing Facebook Ads’ system over the years has been the struggle associated with mining data and insight from the...

161 million daily active users (DAUs) and become part of popular culture — a part that many young people couldn’t bear to live without....

If advertising were like fishing — and it definitely is — then Snapchat is creating new nets to help advertisers corral the people they...

LinkedIn has just come out with a new product that it hopes will bring leads to advertisers. Called LinkedIn Lead Gen Forms, the...

Facebook’s iAd-like Canvas ads can be as labor-intensive as they are immersive. The social network unveiled the creative kitchen sink of...

Procter & Gamble’s chief brand officer, Marc Pritchard. When Marc Pritchard, the chief brand officer of one of the world’s most powerful...

Reddit is upping its game in the advertising space, with an announcement that they have just launched a revamped self-serve platform for...

Twitter is chasing the money, and Periscope is their next target. Per an announcement today, Twitter will soon allow publishers and...

A rebranded startup is launching this week an AI-powered social marketing tool that it says can boost engagement, and even write the...

Twin Design / Shutterstock.com Traditionally, clicking on a brand’s ad on Facebook would open a dedicated microsite or product catalog...

Some time this year, Facebook will max out the number of ads it can squeeze into people’s news feeds. But how many ads is Facebook...

It has been a year and a half since Instagram rolled out the welcome mat to all advertisers. Remember that as you read the next sentence....

Social media management platform Hootsuite is continuing to beef up its ad and analytics chops, with today’s announcement that it has...

LinkedIn continues to cross off the checklist for assembling a modern digital advertising business after pressing reset a year ago. Later...

Facebook is an important platform for publishers to have their work seen and heard. But publishers also need to make money, especially...

Of course the first time I find an ad interrupting a video on Facebook would happen while watching a video titled “No pants in court.”...