Summer may have just started, but Facebook is already giving advertisers a head start on their fall shopping campaigns. Already a...

Social advertising allows for a bevy of ways to effectively reach people on social platforms, both in their personal and their...

Snapchat is giving people a better look at what’s going on in the world but is not including a place for advertisers (at least not yet)....

Buying ads from Facebook doesn’t always mean those ads will run on Facebook. They could appear across Facebook’s Audience Network of...

Instagram is a popular place for brands to pay celebrities and publishers to piggyback their organic audiences. But if those celebrities...

One of the most important dances that digital advertisers perform is the maximization of revenue on a minimal budget. It is quite...

A month after announcing a self-serve tool for any advertiser to buy its standard vertical video ads like they buy books on Amazon,...

Facebook’s Instant Articles format is supposed to be a better, faster version of the web’s standard article page. Now it’s adding what...

Publishers have shown that people viewing Instagram Stories are willing to swipe up to visit a site. Now it’s time to see if that’s also...

Almost two years after Facebook debuted its fast-loading, iAd-like Canvas ad format, the company continues to make the creation of its...

Pinterest will debut its first ad campaign in the US on Tuesday. Called “What If,” the campaign is designed to get people thinking about...

Snapchat’s parent company, Snap, has acquired location analytics firm Placed, a company spokesperson said on Monday, confirming a...

Besides offering the chance to connect with your colleagues and wider network, it provided a new array of choices for anyone looking for...

Facebook continues to find ways for its three major brands — Facebook, Instagram and Messenger — to complement one another. In the latest...

Ads on social platforms and sponsored content on media sites are becoming more pervasive and increasingly harder to spot. While there has...

Consider the video ads that Pinterest debuted last summer a pilot for the type it’s now premiering. Pinterest is rolling out Promoted...

Already a dominant audience conduit, Facebook is looking to play an even bigger role in publishers’ ad businesses. A year after Facebook...

One of chatbots’ main challenges is kick-starting a conversation. So Twitter is introducing its own kind of ice-breaker. Twitter is...

When you visit a site that features a tweet button or an embedded tweet, Twitter is able to recognize that you’re on that site and use...

To paraphrase J. Cole, Facebook messes up on its math one time; shame on Facebook. Facebook messes up on its math a second time; shame on...