
Facebook tests targeting ads to people who visited brands’ brick-and-mortar stores
Over the past couple of years, Facebook has rolled out ways for retailers to push people from Facebook to their brick-and-mortar stores....

Facebook bans advertisers, Pages that disguise links violating its rules
Facebook continues to crack down on the shady side of its social network. On Wednesday, Facebook announced that it has started fighting...

Pinterest opens up autoplay video ads to self-serve advertisers
Pinterest is officially pressing play on its autoplay video ad business. A few months after it began testing autoplay video ads,...

Facebook looks to clean up Audience Network with higher standard for counting clicks
Facebook continues to try to ease advertisers’ concerns with ads running across its Audience Network ad network. After appraising...

Facebook extends dynamic ad retargeting to real estate listings
A couple of years ago, Facebook rolled out an ad format tailored to retailers looking to retarget people browsing their e-commerce sites....

Snapchat launches Advanced Mode for its self-serve Ads Manager
It’s no secret that Snap Inc has struggled in the eyes of investors since their IPO earlier this year. While the stock price has dropped,...

Video: Amazon Spark is already overrun with #sponsored posts
Amazon Spark, the e-commerce giant’s Instagram/Pinterest mashup, is only a couple of weeks old, but it’s already overrun with ads. During...

Snapchat will let brands measure its ads’ impact on sales, results against rivals
One of the main reasons Snapchat isn’t yet a must-buy for advertisers is ad buyers’ inability to see how their Snapchat campaigns impact...

Facebook will let brands target ads to people who RSVPed to their Pages’ events
Facebook plans to let brands target ads to people who RSVPed to events posted by a brand’s Page. A Facebook spokesperson confirmed the...

Twitter is testing a subscription-style ad program that costs $99 a month
With its ad revenue in decline, Twitter needs to explore ways to boost its business. And it really is. Twitter is testing a...

Snapchat’s ad biz has matured but is still a shiny new object for advertisers
Like many of its users, Snapchat’s advertising business has grown into its awkward teenage years. Fortunately for Snapchat, it’s still...

[Updated] 5 chatbots to help you analyze ad campaigns right in Slack, Facebook Messenger & Goog
This article has been updated to include more examples since it was first published on October 27, 2016. Yes, a lot has been written...

Here’s what performance advertisers are saying about Quora’s new ad platform
When question-and-answer network Quora announced earlier this year that its ad platform was coming out of beta, some 300 advertisers were...

Video: How Snapchat’s Snap Publisher ad creation tool works
Snapchat has rolled out a tool called Snap Publisher that the company claims brands can use to create vertical video Snap Ads in under...

Snapchat releases Snap Publisher: self-serve ad creation tool converts horizontal videos, websites i
One of the knocks against advertising on Snapchat is that it’s hard to make ads for Snapchat. The mobile app’s insistence on vertical...

Facebook tests ads in Marketplace, its Craigslist-like shopping section
Newspapers reaped a lot of revenue from their classified sections. Then Craigslist killed that business. Then Facebook cloned Craigslist....

Facebook expands test to show News Feed-like ads in Messenger globally
Facebook announced its beta for ads in Messenger is expanding to all markets, meaning the big ads can pop in the message feeds of the...

Facebook will tell brands if the people clicking their ads actually made it to their sites
Just because Facebook has disclosed 10 measurement errors since last September doesn’t mean the company is shying away from providing...

Facebook aims for TV ad dollars with household-wide ad targeting
When you watch TV with the people you live with, you see the same ads. Soon that may also be the case when you check Facebook. Facebook...
























