Fahad HSep 21, 20173 min readPinterest’s interest-based ad-targeting options swell to more than 5,000Pinterest is increasing the number of interest-based ad-targeting options offered to advertisers from roughly 400 to more than 5,000,...
Fahad HSep 20, 20174 min readFacebook will add ‘more human review’ of ad-targeting optionsOn Wednesday, Facebook COO Sheryl Sandberg outlined steps the company is taking to address its latest ad-targeting controversy. Last...
Fahad HSep 20, 20172 min readSnapchat adds 14 ‘Creative Partners’ to help brands produce Snap Ads, post-swipe experiencesSnapchat is tripling the number of companies it has certified as official “Creative Partners.” After introducing its Creative Partner...
Fahad HSep 19, 20171 min readFacebook’s removal of 4 ad targeting options does not apply to existing campaignsLast week, Facebook removed four ad-targeting options after a ProPublica report found that the fields could be used to target ads to...
Fahad HSep 19, 20172 min readPinterest opens self-serve version of Pin Collective branded-content programThe self-serve platform is the programmatic version of the Pin Collective program that Pinterest introduced in October 2016. As part of...
Fahad HSep 18, 20171 min readFacebook will block advertisers from changing link previews, but hasn’t yetFotos593 / Shutterstock.com In another effort to stem the spread of disinformation on its social network, Facebook is cracking down on...
Fahad HSep 15, 20174 min readFacebook yanks education, employment, field of study and job title targeting after advertiser selectAs precious as Facebook’s user data is to the company, it has been less than careful in how it uses that data. The more than 2 billion...
Fahad HSep 15, 20179 min readHow Facebook’s, Instagram’s and Snapchat’s audience size estimates comparePerception plays a big role when digital platforms jockey for brand ad dollars. Notions like “everyone’s on Facebook … except for high...
Fahad HSep 13, 20174 min readFacebook will tell brands where their ads appeared, ban certain content from carrying adsFacebook is increasingly attaching brands’ ads to others’ content, including Instant Articles and videos. That leaves advertisers...
Fahad HSep 12, 20172 min readFacebook is consolidating its ad-buying tools and combining its ad placement optionsOn Tuesday, Facebook announced a sweeping overhaul of its self-serve ad-buying tools and ad placement options. At the heart of Tuesday’s...
Fahad HSep 11, 20172 min readFacebook updates its shoppable Collection ads to mirror print catalogsFacebook is updating the shoppable Collection ad format introduced in March to combine the look of a print catalog with the interactivity...
Fahad HSep 11, 20176 min readFacebook tests a new ad format that puts it further ahead of its competitorsConsumers’ fondness for and engagement with social media platforms are often cited as reasons that advertising on these sites...
Fahad HSep 7, 20172 min readInstagram starts testing Facebook’s app-like Canvas ads within Stories feedFacebook is bringing its most creative ad format to its most creative app. Over a year after Facebook said it would extend its Canvas ad...
Fahad HSep 6, 20173 min readWhy Facebook says its ads can reach more people in the US than live thereFacebook may have messed up on its math again. Or maybe not. Facebook claims that its ads can reach more people in the US than the number...
Fahad HAug 28, 20171 min readFacebook bans Pages sharing fake news from buying adsFacebook will try to stem the spread of fake news, even if it means cutting off some revenue. Facebook will block Pages that repeatedly...
Fahad HAug 25, 20171 min readForrester Wave: Social ad tech tools are still an ‘immature’ categoryFrom the website of ad tech tool AdEspresso, acquired by social management platform Hootsuite in February Forrester is out this week with...
Fahad HAug 24, 20171 min readFacebook culls 17 types of posts that Pages can no longer boost as adsFacebook is curtailing the types of organic posts that Pages can convert into ads as it looks to make the purpose of its ads more...
Fahad HAug 24, 20172 min readSnapchat lets advertisers control the types of content their ads appear next toSnapchat is giving advertisers new controls over where exactly their ads appear within the mobile app to avoid experiencing its own...
Fahad HAug 17, 20173 min readFacebook offers in-stream-only video ad buys as it looks to rival YouTube, TVA week after Facebook revealed its upcoming video service, Watch, to compete against Google’s YouTube, as well as streaming and...
Fahad HAug 14, 20172 min readFacebook lets brands promote publisher & influencer posts as adsAfter officially opening itself up last year as a free distribution outlet for branded content and influencer marketing, Facebook is...
