Pinterest is increasing the number of interest-based ad-targeting options offered to advertisers from roughly 400 to more than 5,000,...

On Wednesday, Facebook COO Sheryl Sandberg outlined steps the company is taking to address its latest ad-targeting controversy. Last...

Snapchat is tripling the number of companies it has certified as official “Creative Partners.” After introducing its Creative Partner...

Last week, Facebook removed four ad-targeting options after a ProPublica report found that the fields could be used to target ads to...

The self-serve platform is the programmatic version of the Pin Collective program that Pinterest introduced in October 2016. As part of...

Fotos593 / Shutterstock.com In another effort to stem the spread of disinformation on its social network, Facebook is cracking down on...

As precious as Facebook’s user data is to the company, it has been less than careful in how it uses that data. The more than 2 billion...

Perception plays a big role when digital platforms jockey for brand ad dollars. Notions like “everyone’s on Facebook … except for high...

Facebook is increasingly attaching brands’ ads to others’ content, including Instant Articles and videos. That leaves advertisers...

On Tuesday, Facebook announced a sweeping overhaul of its self-serve ad-buying tools and ad placement options. At the heart of Tuesday’s...

Facebook is updating the shoppable Collection ad format introduced in March to combine the look of a print catalog with the interactivity...

Consumers’ fondness for and engagement with social media platforms are often cited as reasons that advertising on these sites...

Facebook is bringing its most creative ad format to its most creative app. Over a year after Facebook said it would extend its Canvas ad...

Facebook may have messed up on its math again. Or maybe not. Facebook claims that its ads can reach more people in the US than the number...

Facebook will try to stem the spread of fake news, even if it means cutting off some revenue. Facebook will block Pages that repeatedly...

From the website of ad tech tool AdEspresso, acquired by social management platform Hootsuite in February Forrester is out this week with...

Facebook is curtailing the types of organic posts that Pages can convert into ads as it looks to make the purpose of its ads more...

Snapchat is giving advertisers new controls over where exactly their ads appear within the mobile app to avoid experiencing its own...

A week after Facebook revealed its upcoming video service, Watch, to compete against Google’s YouTube, as well as streaming and...

After officially opening itself up last year as a free distribution outlet for branded content and influencer marketing, Facebook is...