As the spotlight hits the murky side of digital advertising — from election-related controversies to viewability concerns — Twitter is...

Facebook’s News Feed has been largely pay-to-play for Pages for years. Now the social network is exploring whether to make it completely...

As Snap tries to keep pace with investors’ growth expectations, Snapchat‘s parent company reportedly expects to slow down its internal...

Facebook wants to make more money from Messenger, and the company is willing to share some of that money with developers to get them to...

Videos on Facebook increasingly resemble TV-style programming — until an ad interrupts the video without a natural break in the action....

Pinterest is opening up its search ads to all advertisers and broadening the aim of brands’ keyword-based campaigns to relevant queries...

Twitter’s rolling out a way for advertisers to use video to get people to visit their websites. On Tuesday, the company unveiled the...

For the second time in the two years since rolling out clickable ads, Instagram is updating the look of what people are supposed to...

LinkedIn has announced a closed beta for testing video ad units as Sponsored Content. This comes just two months after enabling native...

Two years ago, Facebook began using the ubiquitous “like” buttons that publishers put on their sites to track people’s web browsing and...

A newly public company with mounting concerns over the viability of its advertising business, Snapchat in 2017 resembles Facebook in...

Snapchat debuted its latest augmented-reality ad format on Thursday. Advertisers can now create their own branded versions of Snapchat’s...

Facebook’s NFL deal may serve as a playbook for how the social network plans to score TV viewers and advertisers. On Tuesday, Facebook...

Twitter’s defining feature — the tweet’s 140-character limit — may soon go the way of Instagram’s square posts and Vine’s, well,...

Every month, 18 million businesses exchange more than 2 billion messages with people on Messenger, according to David Marcus, head of the...

People will be able to use Target’s app to scan items in the real world and find similar products sold by the retailer. Pinterest has...

For the second time in the past year, Instagram’s advertiser base has doubled in six months. Over the past month, more than 2 million...

Facebook is raising its bid for brand advertisers’ TV budgets. Facebook will offer advertisers the option of having the company measure...

increased by 30 percent, thanks to people striving to create a content-only environment for themselves online. (Perhaps they’ve never...

Facebook is making it easier for brands to retarget people with ads on Facebook based on how those people come into contact with a brand...