Over the past year, Facebook’s advertising business has been derided for many reasons. For being used by Russian entities to attempt to...

Chris Tuff has not yet had a client advertise on Reddit. But he came close. Once. As executive VP and director of partnerships and...

Snapchat has a new Story to sell advertisers. On Friday, Snapchat unveiled its latest ad format called Promoted Stories, which inserts a...

The ad you serve to a 25-year-old woman could be very different from the one a 50-year-old man sees, specifically because you want to...

Facebook wants to grease the car-buying process. On Thursday Facebook tuned up two of its ad products for auto brands looking to get...

Advertisers can reach more than 2 billion people around the world through Facebook, but it’s hard to do so. So Facebook is trying to make...

Snapchat is making its Sponsored Filters more accessible to advertisers and more agile for targeting. On Tuesday, Snapchat introduced an...

LinkedIn is giving businesses new ways to solicit people for their information through ads on the business-centric social network. In...

Snapchat is trying to make its most brand-friendly ad formats more appealing to direct-response advertisers. A month after Snapchat...

With a lot of unsold inventory and not enough advertisers to buy it, Twitter is trying to address its demand dilemma. Over the summer,...

Twitter is officially doubling its character count. Less than two months after testing extending tweets’ maximum length to 280...

Facebook has informed advertisers that the company has discovered two new measurement errors. The latest errors mark the 11th and 12th...

Reddit will give advertisers a better idea of who saw their ads and how many of those people wound up on a brand’s site, even if they...

Neither political controversies nor measurement mishaps nor its own execs’ warnings have slowed Facebook’s advertising machine. Before...

Heading into the holiday shopping season, Snapchat is giving performance-minded marketers a way to track whether the customers visiting...

If the third quarter is a warmup exercise for e-commerce advertisers plotting their fourth-quarter spending spree, then it should be a...

Fotos593 / Shutterstock.com Ahead of the holiday travel season, Facebook is giving airline and hotel brands new tools to catch people’s...

Facebook is rolling out a way for brands to automatically create thousands of different versions of an ad that will vary in content based...

Creating an impactful social strategy can be a difficult task. How do you ensure your content is on brand? How can you leverage social to...

Twitter isn’t the only social network making its ads more transparent in the wake of the Russian election ads controversy. Facebook will...