New Year’s resolutions typically adhere to some form of self-improvement. People pledge to stop smoking, stop drinking soda, stop...

A friend recently complained to me that the targeted ads that persistently stud her social media feeds are not only disruptive but also...

If brands want to attract extra attention for their ads on Facebook, they may be better off paying a publisher or influencer to produce a...

The ways in which Facebook’s advertising tools can be misused — and the fact that Facebook doesn’t guard them against such misuse —...

Social media is finally evolving from shiny new toy to a serious tool for marketers, thanks to seeds planted in 2017 that more marketers...

Snapchat is making one of its splashiest ad formats more attention-grabbing in an effort to grab more brand advertisers’ ad dollars....

In a redesign of its mobile apps announced on Monday, Reddit will add an option for people to only view non-text posts, which could help...

Facebook will begin testing a six-second pre-roll ads hub next year, the company announced on Thursday, confirming earlier reports....

Snapchat’s Lens Studio desktop app Snapchat’s Lenses have largely been responsible for popularizing augmented reality. Since the mobile...

Facebook is piecing together the business side of WhatsApp in much the same way it did with Messenger. In September, WhatsApp announced...

Instagram is no longer only for following people or businesses. On Tuesday, Instagram added an option for people to follow hashtags and...

Twitter has joined YouTube, Facebook and Instagram in publicly displaying how many views each video on its platform has received, the...

Paid advertising on social media platforms like Facebook and Instagram allows you leverage your existing customer data (emails, names,...

For four consecutive quarters, Twitter’s advertising revenue has declined year over year. But Twitter’s ad business isn’t in a free fall...

Want to get more out of Twitter but aren’t sure where to start? We’ve compiled the best tips and tricks, straight from our agency...

Despite Facebook CEO Mark Zuckerberg’s long-held stance against pre-empting videos with advertising, Facebook plans to test out pre-roll...

rvlsoft / Shutterstock.com Pinterest’s president and advertising boss Tim Kendall will leave the company at the end of this year, a...

Tell me if you’ve heard this one before: Facebook is disabling some ad-targeting options because it’s been revealed how those those...

Snapchat is putting up a wall between content from people’s friends and content from everyone else — including organic Stories from...

Remember Tumblr? You’d be forgiven for having forgotten. Ever since Yahoo acquired the microblogging platform for $1.1 billion in May...