It is no secret Facebook has made many changes over the past few months to eliminate low-quality content from its News Feed. At first,...

Snapchat is going all in on automation. More than a year after Snapchat’s parent company Snap officially launched its advertising API for...

Snap is losing its global sales boss with the big-time traditional media pedigree at a time when Snapchat’s parent company doesn’t...

In Snap’s latest earnings report released earlier this week, Snapchat’s parent company showed signs that it’s been able to withstand the...

Twitter’s business is like a seesaw. One side goes up and, as if by design, the other side goes down. In the fourth quarter of 2017,...

Last year, Facebook said it would provide all advertisers with reports listing the publishers on whose sites, apps, Instant Articles and...

The equation is almost too simple: If Snapchat can make it easier for people to use its app, more people will use it. And if more people...

Instagram is looking to step up its status as a digital showroom for retailers. The Facebook-owned photo-and-video app has begun a test...

Quora launched its ad platform in 2017 with topic targeting. Now, the question-and-answer network is expanding its ad targeting...

Hours after the Philadelphia Eagles were crowned the winners of Super Bowl LII, Twitter announced that Pepsi had won the first-ever...

Snap is going to try to sell people physical goods again, after the boom-then-bust of its video-recording sunglasses, Spectacles. But...

Instagram is looking to make the ads in its Stories feed better equipped for brands to tell stories. Instagram is rolling out a version...

The Consumer Electronics Show in Las Vegas each January has become the kickoff event for the advertising industry’s year. Following this...

Facebook is willing to take a hit to its wallet to make sure its users don’t. Facebook will ban all ads promoting cryptocurrency in an...

Chris Tolles should be freaking out right now. As CEO of news aggregation site Topix, his is one of the media companies that would...

Unlike Boston sports fans, Twitter needs a win. The company has suffered four consecutive quarters of ad revenue declines and the recent...

Twitter is finally starting to convert Moments into its version of Snapchat’s Publisher Stories within its Discover tab. More than two...

Snapchat is pulling a Twitter in a bid to accelerate its Twitter-esque user growth. Snapchat will enable people to share and view its...

A year ago Snapchat enabled app advertisers to attach deep links to their campaigns, so people could swipe up on an ad and open to a...

A video ad is a video ad is a video ad. Except it’s not, according to Facebook. The social network would argue that video ads — and the...