Facebook announced earlier this month that as part of its efforts to make political ads more transparent, it has now added an...

The move, reported by Reuters today, comes as the EU prepares to begin enforcing the General Data Protection Regulation (GDPR) next...

Snapchat is launching a new Shoppable AR Lens that lets advertisers add a “Buy Now,” “Watch” or “Install Now” button to branded Lenses,...

Facebook is adding new features to its A/B split-testing feature for advertisers and making it available from within the Quick Creation...

Facebook announced it will be removing access to data provided by third-party data brokers within its advertising system. It marks a...

Seeking to reassure users on privacy following Cambridge Analytica and the subsequent fallout, Facebook has taken two related steps. The...

Instagram has announced that when an advertiser uploads creative that is square or landscape, Instagram will automatically transform it...

LinkedIn is offering businesses two outlets for using video on the platform. Companies can now run native video ad campaigns and include...

Snapchat is continuing its focus on location-based advertising initiatives. The app is rolling out three new ad tools today, two that...

Now that Pinterest has moved its Shopping Ads out of testing, the program is available to hundreds of advertisers. Pinterest’s Shopping...

Last year, Instagram launched shoppable organic posts for businesses in the US, giving brands the ability to add e-commerce links within...

In 2010 Facebook CEO Mark Zuckerberg famously quipped that privacy, as a social norm, was dead. He was probably right but not in the way...

As with Customer Match in Google and Custom Audiences in Facebook, for example, advertisers can upload customer or prospect email lists...

Reddit announced the launch of native promoted posts for its mobile apps on Wednesday. The company said in an email to advertisers that...

It’s a frustrating truth: Sometimes a data set just can’t tell the story you want or think you should be hearing. On Thursday, a story in...

Here’s a look at the new features. Multi-event conversion tracking Using Quora’s tracking pixel, advertisers can now track and optimize...

Just 397 brands bought video ads on Snapchat Discover channels — which feature content from publishers such as ESPN, Cosmopolitan and...

Mastering Social Media Advertising at SMX West. This one-day workshop is a great opportunity to network with other marketers and hear...

Facebook has made several changes to how and what advertising metrics it reports in an effort to improve transparency and clear up...

It’s not every day that one of my past stories played a role in the story I’m writing. But that’s the case here. In 2015, while working...