A few years ago, Facebook reportedly tried to buy Snapchat. It was turned down. Since then, the social network has worked on a bunch of...

When you think about the persona of a video-gamer or a sci-fi movie buff, you may draw up images of the stereotypical “Star Wars”...

The social media network claims more than 60 percent of Millennial and Gen Y smartphone users are Snapchatters. With such a key...

AT&T is using Snapchat’s advertorial-containing ad format to run a listicle of GIFs. Snapchat’s advertising business has only been around...

On the same day Snapchat introduced an updated chat service, the social network updated its terms of service and privacy policy in ways...

If a publisher posts a video it produced for an advertiser to Facebook, does anyone see it? Of course they do; just look at the...

The challenge in an integrated search and social strategy is leveraging popular social platforms to increase website positioning on...

Snapchat Discover publishers like Mashable and Tastemade have used the closed-captioning button to make their videos audio-optional. A...

Marketing Land discovered this the hard way. Two geofilters we had scheduled to run during the upcoming SXSW conference were suddenly...

Courtesy Snapchat Facebook, Twitter, Pinterest and Instagram offer buy buttons to help brands push product sales through their platforms....

One of the coolest things in Snapchat is the ability to add a geofilter to an image, a special stamp with the name of a place, business...

Most marketers would love to go viral — they want that amazing pickup, millions of shares, tons of attention, the elusive 15 minutes of...

Brands can buy a Snapchat geofilter to put around the White House on Super Tuesday. Earlier this week, Snapchat made it possible for...

Snapchat’s ad business is only 16 months old, but it’s maturing quickly in 2016. At the same time as the mobile app is beginning to...

For anyone who works in tech and media, the new year starts with the annual Consumers Electronics Show (CES) in Las Vegas during the...

Cosmopolitan editor-in-chief Joanna Coles (right) on stage at Re/Code’s Code/Media conference. Joanna Coles is the editor-in-chief of...

last year’s Super Bowl, when the four-year-old company was just fresh off the announcement of Snapchat Discover, and brands like Mountain...

Previously, Viacom had an ad and content deal that included both Comedy Central and MTV content on the Snapchat “Discover” page....

One of the biggest gripes about Snapchat to date has been that it’s hard to find your friends to add, and you require a Snapcode to grow...

At least four major brands are set to advertise on Snapchat during the Super Bowl. Digiday is reporting that Amazon, Marriott, Pepsi and...