4 marketing trends you need to follow to sell to millennials
largest generation since the Baby Boom. By 2018, millennials will account for $3.39 trillion in spending annually. By 2025, it’s...
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Instagram is now copying Snapchat’s Live Stories with events video channels
For the second time this month, Instagram is rolling out its own version of one of Snapchat’s most popular features. This time that...
How Snapchat is building the future of social media
Facebook, Twitter and LinkedIn still have a stranglehold on the social media world in terms of sheer numbers of users, but a handful of...
Snapchat will air first NBCUniversal show on Discover on August 22
“The Voice on Snapchat” will be the first NBCUniversal program to air on Snapchat as part of the two companies’ deal. The semblance...
Instagram is using an algorithm and Facebook data to sort its new Stories feed
Instagram has brought a ringer to its recently escalated rivalry with Snapchat. To give its new Stories product more than a fighting...
A Snapchat Story showing the (few) differences with Instagram Stories
It’s easy to mock Instagram for photocopying Snapchat’s Stories product to the point of even copying its name. But I already did that....
Instagram Stories is latest example of Facebook Inc. copying Snapchat
Instagram Stories are 24-hour collections of photos and videos, just like Snapchat Stories. They didn’t even give it a different name. On...
Pinterest poaches Snapchat’s ad research boss Gunnard Johnson
Measurement-savvy execs are about as important to a digital media company today as a three-point shooter is to an NBA team. So it’s a big...
5 ways to attract more talent — and more customers
The problem: Home services businesses are facing growth challenges because they are failing to attract talent. In a recent HomeAdvisor...
Snapchat’s Memories opens Stories to pre-produced photos, videos
Snapchat is making it easier for anyone — including brands, publishers and celebrities — to post pre-produced photos and videos to their...
Brands, creators wrestle with sound’s role in social videos
Producing videos for social platforms is more complicated than taking officewide Starbucks orders. A year ago, brands and publishers were...
Snapchat usage soars, attracting parents and weirding out teens
When parents make it to Snapchat, so do marketers — or is it the other way around? The Wall Street Journal shares new data about the...
Snapchat’s Everest Live Story showed climbing production quality of app’s TV-like format
Snapchat’s Everest Live Story used pre-recorded footage that the company’s curation team polished in production. Snapchat’s Live Stories...
6 top takeaways from the Brands Talk Social Media #SocialPro keynote
When it comes to social media #fails, brands have to expect the worst. “Mistakes will happen even if you have protocols in place,” said...
As Snapchat’s ad biz expands, it’s pressing for shorter ads
People should expect to start seeing a lot more ads on Snapchat soon. But they may end up seeing less of each ad. On Monday, Snapchat...
Snapchat: We can prove people watch mobile videos *with* sound
Facebook has conditioned brands and media companies to believe mobile videos are best when they’re basically silent movies because...
Snapchat redesigns Discover tab to grab more attention for publishers
Snapchat has added magazine cover-like thumbnails to its Discover tab and the ability to subscribe to publishers’ channels. Snapchat is...
A marketer’s first month as a Snapchat user
There are a few different waves of adoption when it comes to social networks. First, the classic early adopters. Then, the friends...
Social Video Chart: Your at-a-glance guide to 7 major platforms
It used to be that if you were doing online video, you were doing YouTube, and probably nothing else. Today, YouTube is still an...
Snapchat confirms that 10 billion videos are being watched daily
Still on the fence about Snapchat? The company confirmed to Bloomberg that it is a force to be reckoned with, as users are watching 10...
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