largest generation since the Baby Boom. By 2018, millennials will account for $3.39 trillion in spending annually. By 2025, it’s...

For the second time this month, Instagram is rolling out its own version of one of Snapchat’s most popular features. This time that...

Facebook, Twitter and LinkedIn still have a stranglehold on the social media world in terms of sheer numbers of users, but a handful of...

“The Voice on Snapchat” will be the first NBCUniversal program to air on Snapchat as part of the two companies’ deal. The semblance...

Instagram has brought a ringer to its recently escalated rivalry with Snapchat. To give its new Stories product more than a fighting...

It’s easy to mock Instagram for photocopying Snapchat’s Stories product to the point of even copying its name. But I already did that....

Instagram Stories are 24-hour collections of photos and videos, just like Snapchat Stories. They didn’t even give it a different name. On...

Measurement-savvy execs are about as important to a digital media company today as a three-point shooter is to an NBA team. So it’s a big...

The problem: Home services businesses are facing growth challenges because they are failing to attract talent. In a recent HomeAdvisor...

Snapchat is making it easier for anyone — including brands, publishers and celebrities — to post pre-produced photos and videos to their...

Producing videos for social platforms is more complicated than taking officewide Starbucks orders. A year ago, brands and publishers were...

When parents make it to Snapchat, so do marketers — or is it the other way around? The Wall Street Journal shares new data about the...

Snapchat’s Everest Live Story used pre-recorded footage that the company’s curation team polished in production. Snapchat’s Live Stories...

When it comes to social media #fails, brands have to expect the worst. “Mistakes will happen even if you have protocols in place,” said...

People should expect to start seeing a lot more ads on Snapchat soon. But they may end up seeing less of each ad. On Monday, Snapchat...

Facebook has conditioned brands and media companies to believe mobile videos are best when they’re basically silent movies because...

Snapchat has added magazine cover-like thumbnails to its Discover tab and the ability to subscribe to publishers’ channels. Snapchat is...

There are a few different waves of adoption when it comes to social networks. First, the classic early adopters. Then, the friends...

It used to be that if you were doing online video, you were doing YouTube, and probably nothing else. Today, YouTube is still an...

Still on the fence about Snapchat? The company confirmed to Bloomberg that it is a force to be reckoned with, as users are watching 10...