
“Power of search” keeps Google #1 with WPP; Facebook poised for #2; Snapchat gaining
Copyright by World Economic Forum/Photo by Michael Wuertenberg What keeps Google at the top of WPP’s media supplier list? “The power of...

Instagram Story links get 15–25% swipe-through rates for brands, publishers
Instagram may have arrived late as a traffic source for brands and publishers, but it’s already showing early signs of success, driving...

Snapchat shuts down Story Explorer feature in Live Stories
A year after introducing Story Explorer as a way for people to view the events documented in Live Stories from many different angles,...

What brands should know about shooting with Snap’s Spectacles
Shooting videos with Snap Inc.’s newly released Spectacles seems super-simple. Put the sunglasses/camcorder on your face; tap a button to...

What it’s like to use Snap Inc.’s Google Glass-like Spectacles
Soon after Snap Inc.’s Spectacles went on sale on Thursday, I picked up a pair and walked around the Venice Beach Boardwalk with my...

What the line for Snap Inc.’s Spectacles was like on release day
Snapchat’s parent company, Snap Inc., started selling its Google Glass-like Spectacles on Thursday, but only at a single vending machine...

Pinterest & Snapchat: 12 tips to dial in your visual ads
If you’re not using all the tools in Facebook’s ROI kit in the next few weeks through the busy holiday shopping season, you don’t have...

Snapchat copies two of Instagram’s features, adds World Lenses
It’s Snapchat’s turn to copy Instagram. On Tuesday, Snapchat finally updated its Stories product — the one Instagram copied in August —...

How social ads’ location targeting can side-step electioneering laws
In California — and other states like Texas and New York — you’re not allowed to visibly promote a political candidate within 100 feet of...

What Snapchat’s Discover ad sales shift may mean for marketers
Snapchat’s reported plan to take full control of ad sales from publishers in its Discover section isn’t simply a bad thing for those...

Instagram highlights Stories on Explore tab to boost viewership
Instagram has started displaying Stories atop the Explore tab in a bid to get more people to tune into its two-month-old clone of...

Navigating the new waters of live content
released its own version of live content sharing in the form of “Stories.” The feature functions suspiciously like Snapchat, with content...

Snapchat’s latest Stories tab redesign adds post-roll ads, playlists
Snapchat is rolling back the redesign it made in June to its all-important Stories tab and rolling out new features, like Story Playlists...

Instagram Stories get viewed by one-third of its 300-million-large daily audience, ignored by rest
Every day, more than 100 million people view Instagram Stories, according to an Instagram spokesperson, who clarified that the...

With Spectacles, Snap Inc. eyes augmented reality future, raw reality present
Snap Inc.’s freshly unveiled video-recording glasses, Spectacles, are like a pair of bifocals for the future of the company that owns but...

Snapchat adopts Facebook-style ad targeting like email, mobile device matching
Snapchat is rolling out new ad targeting options that challenge its anti-creepy advertising stance and could be used to execute the type...

Snapchat’s Local Stories shift could help it fend off Instagram’s Live Stories clone
Snapchat has decided to stop producing daily Local Stories that curate the photos and videos people publicly post in a given city into a...

eMarketer: Snapchat on track for nearly $1 billion in ad revenues next year
In 2013, Facebook unsuccessfully tried to buy Snapchat for roughly $3 billion in cash. At the time Snapchat’s rejection of Facebook’s...

Snapchat is pushing for shorter ads between Stories, within Live Stories
Long story short: After pushing for shorter video ads around the time it began to intersperse ads between people’s Stories in June and...
























