161 million daily active users (DAUs) and become part of popular culture — a part that many young people couldn’t bear to live without....

If advertising were like fishing — and it definitely is — then Snapchat is creating new nets to help advertisers corral the people they...

Want to find Stories about particular places or topics being shared on Snapchat? The company has announced a new search feature that it...

The US digital ad market will grow 15.9 percent in 2017 to top $83 billion, with growth dominated by Google and Facebook, eMarketer...

At least they changed the name this time. On Thursday, Facebook Messenger officially rolled out its copy of Facebook’s copy of...

Industry reaction to Snap’s recent IPO — and the sharing of important user metrics that it demands — has been mixed. It’s still growing...

A recent survey released by Fluent, a people-based marketing platform, may show Snapchat’s peak coming to an end. The survey consisted of...

Do you find Snapchat confusing? Not sure why anyone would even use Snapchat at all? Don’t worry. Marketing Land has you covered. Here’s...

If Snap’s Spectacles were more than a marketing ploy to exhibit how hyped people are on Snapchat, then Snapchat’s parent company needs to...

by up to 40 percent when compared with costs in November and December. With less competition for shopper attention and lower costs, the...

Facebook videos are getting bigger and louder. In the biggest change since December 2013, when Facebook began playing videos...

Instagram’s Stories may be stealing attention away from Snapchat’s original version for some users, but not for brands. At the same time...

Snapchat’s parent company, Snap Inc., formally filed to go public on Thursday, offering the first official look at how the mobile app’s...

tanuha2001 / Shutterstock.com Hopefully, your social advertising program has been able to hit the ground running in 2017. Now that you’ve...

Of course Snapchat has come up with a weird way to browse the web. And of course that way involves snapping a photo. On Tuesday, Snapchat...

Snapchat is launching a new Facebook-inspired ad platform. While it has had an API since 2016, today marks its official opening of...

Facebook is currently testing a feature that appears to be a dagger in the chest of Snapchat. Reported by Business Insider, Facebook is...

If you want to make a lot of money selling digital ads, you need to win over direct-response advertisers, like Google and Facebook have,...

Instagram contributed 7 percent of GQ’s total digital revenue in 2016. Instagram may not be sharing with publishers any of the revenue...

Snapchat is finally stepping up its search game. On Thursday, Snapchat began rolling out an update to its mobile apps that makes its...