Snapchat has rolled out a tool called Snap Publisher that the company claims brands can use to create vertical video Snap Ads in under...

One of the knocks against advertising on Snapchat is that it’s hard to make ads for Snapchat. The mobile app’s insistence on vertical...

Snapchat is taking a step that Instagram simply hasn’t, with new features on both its iOS and Android app that include allowing marketers...

The social marketing landscape shifts so quickly that a half-year review isn’t so much ridiculous as almost requisite, if only to keep...

Snapchat is giving people a better look at what’s going on in the world but is not including a place for advertisers (at least not yet)....

Every day, more than 250 million people view Instagram Stories, the Facebook-owned photo-and-video sharing app announced on Tuesday....

A month after announcing a self-serve tool for any advertiser to buy its standard vertical video ads like they buy books on Amazon,...

Snapchat’s parent company, Snap, has acquired location analytics firm Placed, a company spokesperson said on Monday, confirming a...

It’s a weekday, so Instagram is copying Snapchat again. Roughly two months after Snapchat began showing algorithmically curated Stories...

Less than a week after a drab earnings report, Snapchat is polishing its ad product portfolio and making a shiny new addition. Snapchat...

A day after posting a disappointing first-quarter earnings report, Snap Inc. released a regulatory filing that offered more details about...

Only two months old as a public company, Snap Inc. is already experiencing growing pains, except the pains are from not growing enough....

Now it’s Snapchat’s turn to do the copying. On Tuesday, Snapchat rolled out its version of Instagram’s Boomerang feature that plays...

Snapchat is officially wide open for business. On Thursday, Snapchat debuted a self-serve tool to buy ads on the mobile app that makes it...

Snapchat has quietly been pitching advertisers on a way to reach everyone in the US who views a Story on a given day. Earlier this year,...

Snapchat is making it easier for brands to buy Sponsored Geofilter ads that people can add atop the photos and videos they share on the...

Facebook ramped up its run at Snapchat this week. The company even raced ahead of its rival by opening up its new Camera Effects Platform...

Digital growth is showing signs of slowing. Among the agencies measured by advertising intelligence firm Standard Media Index, digital ad...

Eight months after Instagram copied Snapchat’s Stories, Instagram’s clone is officially bigger than Snapchat. Every day, more than 200...

In the growing rivalry between Facebook Inc. and Snapchat’s parent company Snap Inc., Facebook’s strategy seems to be copying Snapchat’s...