Fahad HNov 29, 20177 min readWhat Snapchat’s major redesign and algorithmic feed means for marketersSnapchat is putting up a wall between content from people’s friends and content from everyone else — including organic Stories from...
Fahad HNov 24, 20174 min readSnapchat’s new Promoted Stories format gives advertisers their own slot in the app’s Stories tSnapchat has a new Story to sell advertisers. On Friday, Snapchat unveiled its latest ad format called Promoted Stories, which inserts a...
Fahad HNov 14, 20173 min readSnapchat sells new audience-targeted Filters through revamped self-serve ads toolSnapchat is making its Sponsored Filters more accessible to advertisers and more agile for targeting. On Tuesday, Snapchat introduced an...
Fahad HNov 13, 20172 min readSnapchat now lets brands link Sponsored Lens, Geofilter ads to their sitesSnapchat is trying to make its most brand-friendly ad formats more appealing to direct-response advertisers. A month after Snapchat...
Fahad HNov 8, 20171 min readInstagram removes 24-hour recency requirement for photos, videos posted to StoriesPeople can now upload any photo or video from their phones’ camera rolls to their Instagram Stories, no matter whether it was taken an...
Fahad HNov 1, 20172 min readSnapchat rolls out conversion-tracking Snap Pixel for brands to tie site traffic to in-app adsHeading into the holiday shopping season, Snapchat is giving performance-minded marketers a way to track whether the customers visiting...
Fahad HOct 27, 20173 min readMarketers plan to test out Facebook Stories because why notFacebook Stories could be a serious opportunity for brands. Don’t laugh; marketers aren’t. Facebook’s copy of Instagram’s clone of...
Fahad HOct 23, 20173 min readSnap reportedly lays off 18 employees, will slow hiring in 2018As Snap tries to keep pace with investors’ growth expectations, Snapchat‘s parent company reportedly expects to slow down its internal...
Fahad HOct 12, 20172 min readFacebook opens up Stories to Pages so that someone will use the featureFacebook’s Stories feature has been a flop compared to Snapchat’s original and Instagram’s clone. So now the social network is opening up...
Fahad HOct 10, 20172 min readSnapchat’s Context Cards turn Snaps into location-based search queriesSnapchat continues to flip location-based search on its head. Earlier this year, Snapchat turned people’s Snaps into a spin on Google...
Fahad HOct 4, 20173 min readWith Snap Accelerate, Snapchat pursues mobile startups that built Facebook’s ad bizA newly public company with mounting concerns over the viability of its advertising business, Snapchat in 2017 resembles Facebook in...
Fahad HSep 28, 20172 min readSnapchat rolls out Sponsored 3D World Lenses, bringing its AR format to advertisersSnapchat debuted its latest augmented-reality ad format on Thursday. Advertisers can now create their own branded versions of Snapchat’s...
Fahad HSep 20, 20172 min readSnapchat adds 14 ‘Creative Partners’ to help brands produce Snap Ads, post-swipe experiencesSnapchat is tripling the number of companies it has certified as official “Creative Partners.” After introducing its Creative Partner...
Fahad HSep 15, 20179 min readHow Facebook’s, Instagram’s and Snapchat’s audience size estimates comparePerception plays a big role when digital platforms jockey for brand ad dollars. Notions like “everyone’s on Facebook … except for high...
Fahad HSep 15, 20171 min readWhat the FTC’s latest endorsement disclosure actions mean for marketersLast week, the Federal Trade Commission (FTC) made a number of moves that paint a somewhat clearer picture of the regulatory body’s...
Fahad HAug 24, 20172 min readSnapchat lets advertisers control the types of content their ads appear next toSnapchat is giving advertisers new controls over where exactly their ads appear within the mobile app to avoid experiencing its own...
Fahad HAug 9, 20172 min readSnapchat’s Snapcodes decline in getting brands new followers, eclipsed by deep linksMarketers regularly harrumph over Snapchat’s indifference to their unpaid presences. Unlike Facebook, Instagram or Twitter, Snapchat...
Fahad HAug 7, 20171 min readSnapchat launches Advanced Mode for its self-serve Ads ManagerIt’s no secret that Snap Inc has struggled in the eyes of investors since their IPO earlier this year. While the stock price has dropped,...
Fahad HAug 1, 20171 min readSnapchat will let brands measure its ads’ impact on sales, results against rivalsOne of the main reasons Snapchat isn’t yet a must-buy for advertisers is ad buyers’ inability to see how their Snapchat campaigns impact...
Fahad HJul 27, 20179 min readSnapchat’s ad biz has matured but is still a shiny new object for advertisersLike many of its users, Snapchat’s advertising business has grown into its awkward teenage years. Fortunately for Snapchat, it’s still...
