Snapchat is putting up a wall between content from people’s friends and content from everyone else — including organic Stories from...

Snapchat has a new Story to sell advertisers. On Friday, Snapchat unveiled its latest ad format called Promoted Stories, which inserts a...

Snapchat is making its Sponsored Filters more accessible to advertisers and more agile for targeting. On Tuesday, Snapchat introduced an...

Snapchat is trying to make its most brand-friendly ad formats more appealing to direct-response advertisers. A month after Snapchat...

People can now upload any photo or video from their phones’ camera rolls to their Instagram Stories, no matter whether it was taken an...

Heading into the holiday shopping season, Snapchat is giving performance-minded marketers a way to track whether the customers visiting...

Facebook Stories could be a serious opportunity for brands. Don’t laugh; marketers aren’t. Facebook’s copy of Instagram’s clone of...

As Snap tries to keep pace with investors’ growth expectations, Snapchat‘s parent company reportedly expects to slow down its internal...

Facebook’s Stories feature has been a flop compared to Snapchat’s original and Instagram’s clone. So now the social network is opening up...

Snapchat continues to flip location-based search on its head. Earlier this year, Snapchat turned people’s Snaps into a spin on Google...

A newly public company with mounting concerns over the viability of its advertising business, Snapchat in 2017 resembles Facebook in...

Snapchat debuted its latest augmented-reality ad format on Thursday. Advertisers can now create their own branded versions of Snapchat’s...

Snapchat is tripling the number of companies it has certified as official “Creative Partners.” After introducing its Creative Partner...

Perception plays a big role when digital platforms jockey for brand ad dollars. Notions like “everyone’s on Facebook … except for high...

Last week, the Federal Trade Commission (FTC) made a number of moves that paint a somewhat clearer picture of the regulatory body’s...

Snapchat is giving advertisers new controls over where exactly their ads appear within the mobile app to avoid experiencing its own...

Marketers regularly harrumph over Snapchat’s indifference to their unpaid presences. Unlike Facebook, Instagram or Twitter, Snapchat...

It’s no secret that Snap Inc has struggled in the eyes of investors since their IPO earlier this year. While the stock price has dropped,...

One of the main reasons Snapchat isn’t yet a must-buy for advertisers is ad buyers’ inability to see how their Snapchat campaigns impact...

Like many of its users, Snapchat’s advertising business has grown into its awkward teenage years. Fortunately for Snapchat, it’s still...