According to new estimates from eMarketer, Google and Facebook’s hold over the US online ad market is loosening — slightly. The so-called...

Snapchat’s latest feature is giving users — along with influencers and brands — a new way to build on their follower numbers by adding...

Pew Research has released a new report summarizing social media usage and found, of the 68 percent of Americans using Facebook, 74...

Just 397 brands bought video ads on Snapchat Discover channels — which feature content from publishers such as ESPN, Cosmopolitan and...

Snapchat is finally giving influencers the analytics tool that they have been clamoring for, and that may bring them back to using its...

Snapchat is going all in on automation. More than a year after Snapchat’s parent company Snap officially launched its advertising API for...

Snap is losing its global sales boss with the big-time traditional media pedigree at a time when Snapchat’s parent company doesn’t...

In Snap’s latest earnings report released earlier this week, Snapchat’s parent company showed signs that it’s been able to withstand the...

The equation is almost too simple: If Snapchat can make it easier for people to use its app, more people will use it. And if more people...

Twitter has lost its head of augmented reality and virtual reality. Twitter’s director of AR and VR, Alessandro Sabatelli, is leaving the...

Snap is going to try to sell people physical goods again, after the boom-then-bust of its video-recording sunglasses, Spectacles. But...

Snapchat is pulling a Twitter in a bid to accelerate its Twitter-esque user growth. Snapchat will enable people to share and view its...

A year ago Snapchat enabled app advertisers to attach deep links to their campaigns, so people could swipe up on an ad and open to a...

Snapchat rose to popularity thanks to the secretive nature of its photo messaging, and it has kept that theme constant when providing...

Social media is finally evolving from shiny new toy to a serious tool for marketers, thanks to seeds planted in 2017 that more marketers...

Snapchat’s years of neglecting influencers have caught up to the company. At one time, those influencers offered an opportunity for...

Snapchat is making one of its splashiest ad formats more attention-grabbing in an effort to grab more brand advertisers’ ad dollars....

Social media scrutiny Social media has been in the spotlight for years; in 2017 it went under the microscope. Scrutiny surrounding...

Snapchat’s Lens Studio desktop app Snapchat’s Lenses have largely been responsible for popularizing augmented reality. Since the mobile...

A week after Snapchat said that it was separating the social and media sides of its service, Instagram is making a similar move....