Estimate: Video now 25 percent of all US digital advertising, Facebook the top site
According to eMarketer’s newest forecast, online video ad spending in the U.S. will reach $27.8 billion. Accordingly, it will constitute...
top of page
Search
Forecast downgrades 2018 Snap ad-revenue outlook by 36 percent
In something of a blow to Snap, eMarketer has lowered its ad forecast for the company by a significant 36 percent. The firm says that’s...
Snapchat launches multiple e-commerce ad options in time for holiday shopping
Snapchat is rolling out a number of new e-commerce ad options ahead of the holiday shopping season. The company is making Shoppable Snap...
Snapchat partners with Amazon to let users shop from pictures
Snapchat is testing a new visual search tool and is partnering with Amazon to launch it. The new feature will make it possible to take a...
Snapchat gives more than 20 Discover partners ability to crowdsource Our Stories content
During the coming weeks, more than 20 of Snapchat’s Discover partners will be able to build their own Our Stories content from publicly...
Snap names Time Warner’s former CMO as its VP of US Global Business Solutions
Snap Inc. has hired Kristen O’Hara, the former CMO for Time Warner (now Warner Media), as its vice president of US global business...
Snapchat launches ad marketplace for Discover partners & brings Commercials to Ads Manager
Snapchat is rolling out two new beta programs this week. Starting July 31, a small group of its Discover partners will be able to...
Snapchat to shutter Snapcash August 30
Snapchat is shuttering Snapcash, the feature that makes it possible for payments to be sent between users via the app. While it was...
Snapchat partners with 4 news discovery platforms to help push content beyond the app
Snapchat is partnering with Storyful, NewsWhip, SAM Desk and Tagboard — all news-focused platforms used by journalists and media...
Snapchat’s new Snap Kit app developer platform designed to safeguard user privacy
Snapchat is launching a new developer platform called Snap Kit for app integrations. The platform includes four integration options —...
Snapchat brings AR Lenses to its self-serve ad tool, launches Sponsored Snappables & builds on
During its earnings call for the first quarter of this year, Snapchat said one of its key priorities was to grow its online sales...
The big list of political ad policies from leading social & search platforms
We’re six months out from the 2018 US midterm elections, races that will shape the political balance of both the House and Senate. Of the...
Snapchat begins rolling out redesign on iOS that reverses changes launched last year
Snapchat has started rolling out design changes for iOS devices that it announced during its first quarter earnings report. Snapchat says...
Snap revenue takes a hit in Q1 2018, down from $286M in Q4 2017 to $231M last quarter
Snap Inc. released its quarterly earnings for Q1 2018, reporting $230.7 million in total revenue for the first quarter of the year. Year...
Snapchat rebrands Promoted Stories as Story Ads & makes them available via its self-serve ads m
Snapchat is changing up its Promoted Stories, now calling the ad format Story Ads and making them available programmatically via its...
Snapchat to test 6-second unskippable video ‘Commercials’ to run during Shows
Snapchat will begin testing a new six-second unskippable video ad format it is calling “Commercials” that will run during a select number...
Snapchat broadens its ad options with new Shoppable AR Lenses for brands
Snapchat is launching a new Shoppable AR Lens that lets advertisers add a “Buy Now,” “Watch” or “Install Now” button to branded Lenses,...
Snapchat looks to offer new e-commerce options for Discover Publishers
Snapchat is testing an e-commerce option on some of its Discover publisher channels. The feature will allow users to swipe on a product...
Instagram tests scannable Nametags, taking another page from Snapchat’s playbook
It appears Instagram is once again taking a page from Snapchat’s playbook. The Facebook-owned social media site confirmed it is testing...
Snapchat bulks up location-based ad targeting & launches in-store analytics tool
Snapchat is continuing its focus on location-based advertising initiatives. The app is rolling out three new ad tools today, two that...
bottom of page