Fahad HOct 9, 20182 min readEstimate: Video now 25 percent of all US digital advertising, Facebook the top siteAccording to eMarketer’s newest forecast, online video ad spending in the U.S. will reach $27.8 billion. Accordingly, it will constitute...
Fahad HOct 3, 20182 min readForecast downgrades 2018 Snap ad-revenue outlook by 36 percentIn something of a blow to Snap, eMarketer has lowered its ad forecast for the company by a significant 36 percent. The firm says that’s...
Fahad HSep 27, 20183 min readSnapchat launches multiple e-commerce ad options in time for holiday shoppingSnapchat is rolling out a number of new e-commerce ad options ahead of the holiday shopping season. The company is making Shoppable Snap...
Fahad HSep 24, 20182 min readSnapchat partners with Amazon to let users shop from picturesSnapchat is testing a new visual search tool and is partnering with Amazon to launch it. The new feature will make it possible to take a...
Fahad HSep 13, 20182 min readSnapchat gives more than 20 Discover partners ability to crowdsource Our Stories contentDuring the coming weeks, more than 20 of Snapchat’s Discover partners will be able to build their own Our Stories content from publicly...
Fahad HSep 4, 20182 min readSnap names Time Warner’s former CMO as its VP of US Global Business SolutionsSnap Inc. has hired Kristen O’Hara, the former CMO for Time Warner (now Warner Media), as its vice president of US global business...
Fahad HJul 31, 20182 min readSnapchat launches ad marketplace for Discover partners & brings Commercials to Ads ManagerSnapchat is rolling out two new beta programs this week. Starting July 31, a small group of its Discover partners will be able to...
Fahad HJul 24, 20182 min readSnapchat to shutter Snapcash August 30Snapchat is shuttering Snapcash, the feature that makes it possible for payments to be sent between users via the app. While it was...
Fahad HJul 17, 20182 min readSnapchat partners with 4 news discovery platforms to help push content beyond the appSnapchat is partnering with Storyful, NewsWhip, SAM Desk and Tagboard — all news-focused platforms used by journalists and media...
Fahad HJun 14, 20182 min readSnapchat’s new Snap Kit app developer platform designed to safeguard user privacySnapchat is launching a new developer platform called Snap Kit for app integrations. The platform includes four integration options —...
Fahad HJun 12, 20183 min readSnapchat brings AR Lenses to its self-serve ad tool, launches Sponsored Snappables & builds on During its earnings call for the first quarter of this year, Snapchat said one of its key priorities was to grow its online sales...
Fahad HJun 8, 20185 min readThe big list of political ad policies from leading social & search platformsWe’re six months out from the 2018 US midterm elections, races that will shape the political balance of both the House and Senate. Of the...
Fahad HMay 11, 20182 min readSnapchat begins rolling out redesign on iOS that reverses changes launched last yearSnapchat has started rolling out design changes for iOS devices that it announced during its first quarter earnings report. Snapchat says...
Fahad HMay 3, 20181 min readSnap revenue takes a hit in Q1 2018, down from $286M in Q4 2017 to $231M last quarterSnap Inc. released its quarterly earnings for Q1 2018, reporting $230.7 million in total revenue for the first quarter of the year. Year...
Fahad HApr 30, 20181 min readSnapchat rebrands Promoted Stories as Story Ads & makes them available via its self-serve ads mSnapchat is changing up its Promoted Stories, now calling the ad format Story Ads and making them available programmatically via its...
Fahad HApr 26, 20182 min readSnapchat to test 6-second unskippable video ‘Commercials’ to run during ShowsSnapchat will begin testing a new six-second unskippable video ad format it is calling “Commercials” that will run during a select number...
Fahad HApr 18, 20182 min readSnapchat broadens its ad options with new Shoppable AR Lenses for brandsSnapchat is launching a new Shoppable AR Lens that lets advertisers add a “Buy Now,” “Watch” or “Install Now” button to branded Lenses,...
Fahad HApr 12, 20181 min readSnapchat looks to offer new e-commerce options for Discover PublishersSnapchat is testing an e-commerce option on some of its Discover publisher channels. The feature will allow users to swipe on a product...
Fahad HApr 12, 20182 min readInstagram tests scannable Nametags, taking another page from Snapchat’s playbookIt appears Instagram is once again taking a page from Snapchat’s playbook. The Facebook-owned social media site confirmed it is testing...
Fahad HMar 22, 20183 min readSnapchat bulks up location-based ad targeting & launches in-store analytics toolSnapchat is continuing its focus on location-based advertising initiatives. The app is rolling out three new ad tools today, two that...
